Sports and Activities
Friends & Family Event
Enjoy 25% OFF sitewide (yes, even new arrivals) for a limited time. No code needed - discount automatically applied at checkout.
Serving Looks
We’re proud to be the *official* style sponsor of The Credit One Charleston Open, the largest women’s only tennis tournament in North America. Proven performance from the first serve to the final slam.
Featuring
brrr°®-illiant
Constructed with the highly acclaimed brrr° Triple Chill Effect, these brand new brrr°®-illiant styles are anything but basic.
Let the Marg Madness Begin
Hot take: why limit the madness to just March? Shake up your everyday rotation with our limited-edition assortment of Marg Madness styles. No upsets over here.
Seasonal Staples
Timeless, versatile and downright essential looks for him & her.
We are
Southern Tide
We believe the South is more than just a location; it is a state of mind. And we always bring a piece of the South wherever we go. Whether you’re decked out for a special occasion or suited up for a dip in the ocean, we’ve got what you need to have a good time.
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