E! News Claims Rashguards are the New Summer Trend

Quick Connect Links

E! News considers rashguards, such as our Seagoing Stripe, a trend to keep your eye on this upcoming season. Read the full article here.

About Us

We are proud to be the top southern clothing brand for the past 14 years. Back in 2006, our first goal was to create the best men's polo shirt and we never stopped perfecting the game. Over a decade later we've been able to expand our brand to bring you everything you could want to achieve the ultimate southern style.

Dive into New Arrivals

Keep up with the latest in preppy apparel from Southern Tide! From super soft sherpa fleece pullovers to all new men’s sport shirts and holiday face masks for the whole family, we’ve got you covered this holiday season. Oh - and don't forget the kids: we've got the perfect preppy boy's clothes that are made for the most active kids out there.

Want more inspiration and styling tips? Dive into The Southern Edit, Southern Tide’s lifestyle blog, and follow us on social media.

If you are using a screen reader or other assistive technology and are having problems using this website, please call 1-855-890-8334 for assistance.

/* if no javascript: get back ATC button */ body:not(.spo-loaded) [data-shopify="payment-button"], body:not(.spo-loaded).template-product form[action="/cart/add"] [type=submit], body:not(.spo-loaded).template-collection form[action="/cart/add"] [type=submit], body:not(.spo-loaded).template-index form[action="/cart/add"] [type=submit], body:not(.spo-loaded) form[action="/cart/add"] [type=submit] {opacity: 1; pointer-events: all} body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) button, body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) input[type="submit"], body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) input[type="button"], body:not(.spo-loaded) [name="checkout"], body:not(.spo-loaded) [name="goto_pp"], body:not(.spo-loaded) [name="goto_amazon_payments"] {opacity: 1; pointer-events: all}

Quick Connect Links

Share On:

Join our mailing list to receive exclusive offers, news and more.