March 26, 2014, Greenville, S.C. - Southern Tide, one of the fastest growing lifestyle apparel companies in the United States, has named Chris Heyn as its new chief executive officer. With more than three decades of experience building consumer brands, Heyn will help lead the apparel company forward as it continues to grow.


Prior to joining Southern Tide, Heyn served as the chief executive officer and chairman of Summit Golf Brands, a marketer of premium golf and sportswear products, including the Fairway & Greene, EP Pro and Zero Restriction brands. During his tenure, Heyn transformed the company’s operations with improvements in revenue and profitability and helped reinvigorate Summit Golf to become the third largest golf apparel company in the country.


Previously, Heyn also served as the chief operating officer and managing director for D.C. Management Group, as well as the president of Nautica Sportswear, Nautica Jeans Company and Nautica Apparel, Inc., where he helped raise Nautica to be the #2 ranked U.S. menswear sportswear collection.


“Southern Tide is a brand and company that understands the market and its consumers,” said Heyn. “The company has experienced significant growth thanks to its passionate consumer base, commitment to quality and strong independent retail partners, and I look forward to leading the continued growth of the Southern Tide lifestyle.”


“We’re very pleased to have Chris join Southern Tide as our new CEO,” said Southern Tide founder Allen Stephenson. “His leadership expertise and extensive branded apparel background will help continue to drive the company’s remarkable progress.”


About Southern Tide


Founded in 2006 by Allen Stephenson, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design, and is one of the fastest growing apparel companies in the United States. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products for men, ladies and youth. In 2013, the company was named to the Inc. 5,000 list for the third consecutive year and represented the fastest growing apparel company to make the list. Southern Tide is available for purchase at more than 750 fine retailers in more than 45 states across the United States, Washington, D.C., Puerto Rica, the Virgin Islands, the Bahamas and Bermuda, as well as online at Learn more about Southern Tide by visiting, and