SOUTHERN TIDE SEES CONTINUED GROWTH WITH SIGNATURE STORE OPENING IN NAPERVILLE, IL

SOUTHERN TIDE SEES CONTINUED GROWTH WITH SIGNATURE STORE OPENING IN NAPERVILLE, IL

Naperville, I.L. – May 6, 2016 – Southern Tide, the brand that continues to evolve and reinvent the boundaries of classic Southern style, will be opening its second signature store in the new Water Street development of Naperville, Illinois. Having successfully launched its new women’s collection and the better-than-ever Skipjack polo, Southern Tide looks to make its mark on the Midwest with its Southern charm and eclectic style. Island Sport, which opened Southern Tide’s first signature store in Kiawah Island, South Carolina in 2015, will bring the Southern Tide brand to Naperville this fall.

“The Southern Tide team is excited about our growing partnership with Island Sport and beginning a new partnership with the Water Street District in opening our first signature store in the Midwest,” commented Christopher Heyn, CEO of Southern Tide. “Southern Tide’s unique approach to a spirited American lifestyle continues to resonate with customers, new and old. We’re thrilled to take this next step in bringing our branded lifestyle to the Midwest and are delighted to have joined the Water Street District family. Our signature stores and retail partners are the perfect way to connect with customers and show them all Southern Tide has to offer. No one ever wants to leave the warm sands and open air of the oasis that is the beach, but with our products, you’ll feel like you never left.”

The new signature store at Water Street will be about 2,100 square feet and will have the signature Southern Tide drift boat hanging from the ceiling. Southern Tide will be just one of a highly curated group of retail stores inside the development. Located on Water Street, near the downtown area of Naperville, the store will feature men’s, women’s and youth apparel and footwear as well as accessories from the South’s favorite lifestyle brand. On the heels of its 10-year anniversary and with the expansion of its men’s collections as well as new collections for women, Southern Tide is looking to make its name further known in the fashion and retail space.

Loren Beadle, owner of Island Sport, knew that “this was a compelling next step for Island Sport and Southern Tide. After we saw such success in our Kiawah Island store, it only seemed right to expand our efforts to the Midwest. Naperville had everything we are looking for in a community and with the new Water Street District development, the partnership just seemed like the perfect fit.”

About Southern Tide

Founded in 2006, Southern Tide is a Greenville, South Carolina-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products for both men and women. In 2013, the company was named to the Inc. 5,000 list for the third consecutive year and represented the fastest growing apparel company to make the list. Southern Tide is available for purchase in more than 750 accounts in 45 states across the United States as well as online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).

About Island Sport

Island Sport was founded in 2005 with the opening of its first retail store, SeaCoast Sports and Outfitters, in Freshfields Village on Kiawah Island, South Carolina. As Freshfields Village and Kiawah Island have grown over the last eleven years, so has Island Sport. Now with five retail stores, Island Sport owns and operates a variety of retail concepts, including sporting goods, apparel, footwear, wine and spirits. In addition to Southern Tide, Island Sport also sells apparel and footwear from Patagonia, Nike, Sperry Topsider, Adidas, The North Face, QuikSilver, Escapada, Roxy, Billabong, Reef, Olukai, and many others.

About Water Street

The Water Street District in downtown Naperville is located along the famed Downtown Riverwalk. The site consists of 40,292 square feet of retail and restaurants, a 158-room hotel with rooftop dining, a 520-space parking garage, and 14,190 square feet of office space. The Water Street District is surrounded by distinctive amenities showcasing a unique blend of traditional European character and fashion-forward style. Water Street promises to be one of the most coveted Chicagoland locations in which to stay, work, shop and dine.

About Naperville

Naperville is a suburb of Chicago, located in DuPage and Will counties of Illinois. Naperville was voted the second-best place to live in the U.S. by Money magazine in 2006 and was rated first on the list of best cities for early retirement in 2013 by Kiplinger. In a 2010 study, Naperville was named the wealthiest city in the Midwest and eleventh in the nation with a population over 75,000. It was ranked among the nation's safest cities by USAToday and is the fifth-largest city in Illinois. With a wide array of retail, restaurants, local schools and an expanding homes market, Naperville is the ideal city to call home.