Greenville, S.C. – February 22, 2017 – In a multi-year agreement, Southern Tide and OCEARCH, a non-profit marine conservation and research group, will partner to build awareness on the conservation and education of keystone marine species, such as great white and tiger sharks. Through these efforts, Southern Tide will be a proud partner for the OCEARCH team.
As the fashion industry is seeing a rise of brands and retailers actively giving back to philanthropic causes, social mindfulness is the new trend. The partnership between Southern Tide and OCEARCH embraces an organic relationship rooted in a devotion to marine life by both. In the coming years, Southern Tide and OCEARCH will strive to raise awareness of the preservation of marine life through social media integration, the creation of a short film series and cross promotional marketing efforts.
The two brands will collaborate on a co-branded capsule apparel and accessories collection to be sold online and with exclusive retail partners, while also engaging in on-ship expeditions to support OCEARCH’s groundbreaking scientific research. Southern Tide will also spearhead wholesale opportunities to increase awareness for OCEARCH conservation efforts. The conscious marketing partnership is a testament to Southern Tide’s nautical heritage, affirming a commitment to marine life.
“We are extremely excited to partner with Southern Tide,” says OCEARCH Founding Chairman and Expedition Leader, Chris Fischer. “This is a great opportunity for our brands to come together to not only make a difference in the world of marine biology and research, but also showcase an organic marketing partnership.”
Southern Tide CEO, Christopher Heyn goes on to say, “Southern Tide is thrilled to partner with OCEARCH and to support their important research. Unlike most corporate and nonprofit partnerships, our connection to OCEARCH evolved organically. It is true to who we are as a brand, and our coastal roots." He also shares, “In everything we do, we strive to maintain the brand’s DNA. Now more than ever, Southern Tide is looking to make its mark on the fashion and apparel world, while also making a difference in the world we live in. We could not be more pleased with this collaboration.”
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford Industries. (NYSE: OXM)
OCEARCH is a recognized world leader in generating critical scientific data related to tracking (telemetry) and biological studies of keystone marine species such as great white and tiger sharks, in conjunction with conservation outreach and education at a measurable global scale. OCEARCH shares real-time migration data through OCEARCH’s Global Shark Tracker – In 2015, OCEARCH opensourced the data on the Global Shark Tracker to over 15 million users. OCEARCH also inspires current and future generations of explorers, scientists, and stewards of the ocean through its STEM Learning Program. The free STEM Curriculum, available for grades K-8 and created in partnership with Landry’s, Inc. enables students to learn STEM skills while following the real-time data on the movements of their favorite sharks. In partnership with Costa Sunglasses and YETI Coolers, the researchers OCEARCH supports work aboard the M/V OCEARCH, a 126’ Cat-powered vessel equipped with a 75,000 lb. hydraulic research platform, where the ship serves as both mothership and at-sea laboratory. Scientists have approximately 15 minutes of access to live, mature sharks to conduct up to 12 studies. The sharks are measured, tissue and blood samples are collected, and satellite and acoustic transmitters are attached. Over 146 researchers from 80 regional and international institutions have partnered with OCEARCH.