Southern Tide launches "Thank A Trucker" campaign by donating 20% of the net sales from their new Thank a Trucker collection.
(Greenville, SC – April 23, 2020)
Southern Tide, a popular coastal-style apparel brand, expanded their efforts to show appreciation to front line workers during the health crisis by joining forces with the South Carolina Trucking Association (SCTA) in their "Thank a Trucker" campaign. Southern Tide kicked-off their recognition and relief efforts in early April with the South Carolina Hospital Association to assist healthcare professionals with "Hats Off to Our Healthcare Heroes." After receiving an overwhelming response, Southern Tide looked to how they could support another group of workers on the front line - truck drivers.
By partnering with the trucking association, a leading trade association representing practically every sector of the economy through commercial transportation services, Southern Tide hopes to raise support for the hard-working men and women braving the front lines across the nation to keep America's supply chain moving. "These individuals and fleets ensure essential goods and groceries are stocked, and medicines and emergency equipment get delivered," said Rock Todd, SCTA president. "This army of transportation professionals are working tirelessly behind the scenes each day and night, assisting in relief efforts and meeting our basic needs."
Southern Tide will provide aid through the sales of the brand's performance hats and trucker hats from their Spring/Summer collection including a limited edition Mini Skipjack Hat alongside a special-edition t-shirt. The t-shirt will feature an original design showcasing gratitude and recognition for trucker drivers, technicians, and logisticians. The seasonal hats and t-shirt will be available on Southerntide.com.
"Southern Tide is pleased to take our relief efforts a step further by partnering with our friends at the Trucking Association. We look to leverage our best-sellers and assist the men and women who continue to keep our supply chains up and running as we add additional support to the national #thankatrucker campaign started by American Trucking Associations," said Christopher Heyn, Southern Tide CEO. He goes on to say, "During this uncertainty, we want to rally our community to give back and provide support to our essential workers."
Partnering with like-minded organizations with shared missions and values has always been a part of the Southern Tide DNA. Their COVID-19 relief efforts continue to align with the Greenville, South Carolina-based brand's history of supporting partners in their own backyard.
For more information, please visit SouthernTide.com.
About Southern Tide:
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide Signature Stores, more than 850 specialty retailers and premium department stores in more than 49 states across the United States, as well as online at www.southerntide.com. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).
About South Carolina Trucking Association:
As a non-profit alliance of businesses that use trucks, SCTA has been the voice of the commercial trucking industry in South Carolina since 1933. Membership crosses all sectors of the economy, with fleets and service businesses of all sizes. Ninety percent of companies operating commercial vehicles have six or fewer trucks. SCTA's leaders are committed to public highway safety, efficient and productive trucking services, and creating a competitive operating environment for commerce.