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About Us

We are proud to be the top southern clothing brand for the past 14 years. Back in 2006, our first goal was to create the best men's polo shirt and we never stopped perfecting the game. Over a decade later we've been able to expand our brand to bring you everything you could want to achieve the ultimate southern style.

Warm Wishes and Warmer Layers

Level up your layers this holiday season and enjoy your summer favorites all year long. Pair your favorite polo with one of our performance pullovers and a stylish Skipjack pant for a cozy and warm outfit. Ladies, transform one of our best-selling women's preppy dresses with a pair of tights and a denim jacket to create a look ready for anything from a fall tailgate to happy hour.

Dive into New Arrivals

Keep up with the latest in preppy apparel from Southern Tide! From super soft sherpa fleece pullovers to all new men’s sport shirts and holiday face masks for the whole family, we’ve got you covered this holiday season. Oh - and don't forget the kids: we've got the perfect preppy boy's clothes that are made for the most active kids out there.

Want more inspiration and styling tips? Dive into The Southern Edit, Southern Tide’s lifestyle blog, and follow us on social media.

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