Greenville, S.C. — 2026 — Southern Tide is proud to announce that Chief Executive Officer Carey Ann Campbell has been named one of Greenville Business Magazine’s 2025 50 Most Influential People. The annual recognition honors leaders who are shaping the future of the Upstate through vision, impact, and a commitment to strengthening their communities.
Campbell leads Southern Tide, the Greenville-based coastal lifestyle brand recognized for blending classic style with Southern heritage. Under her leadership, Southern Tide has experienced significant growth and expanded brand relevance, guided by a people-first philosophy and a focus on authentic purpose. Her leadership approach centers on building strong teams and cultivating a culture rooted in integrity, creativity, and regional pride.
Greenville Business Magazine’s 50 Most Influential People distinction highlights individuals across business, nonprofit, education, and civic leadership whose collective impact continues to strengthen the Upstate region. Campbell’s recognition reflects both her professional accomplishments and her dedication to community involvement.
Beyond her role at Southern Tide, Campbell serves as an adviser to the Junior League of Greenville and sits on the boards of the University of South Carolina’s Retail and Hospitality Program, the Metropolitan Arts Council, and the Greenville Sports Foundation. She is also the president-elect of the College of Charleston Upstate Alumni Association.
Southern Tide congratulates Carey Ann and the many outstanding leaders recognized in this year’s class. Their combined efforts continue to shape Greenville and the broader Upstate community in meaningful ways.
