Once you have reached a new tier level, you will receive an email notifying you of the next tier benefits you have unlocked. You can view your points and tier status on your account dashboard.

Joining is easy! Sign up here. Or log in to your account and start earning points with every purchase.

We cannot combine accounts at this time. You will only receive points for the email account you are logged into at checkout.

For every $1.00 spent on southerntide.com or at one of our participating company stores, you will earn 1 point. While you cannot redeem points directly, points earned will apply to your tier status. Once you level up, you will earn rewards and unlock exclusive perks.

For customers with an existing account, purchases made before August 16, 2021 will not be added to your rewards program points. Additionally, any purchases prior to creating a ST Rewards account will not be eligible.

Yes, gift cards are not eligible for rewards points.

Receive exclusive product gifts, birthday rewards, complimentary shipping and more!

Our customer service team is available Monday through Friday 8:30AM ET to 5:30PM ET. Give us a call at (855) 890-8334 or send a message to our email, theskipjack@southerntide.com.

The birthday reward will expire one year after the issue date.

The ST Rewards program is based off a rolling 12 months. Meaning your tier status will start over 12 months after you created your account.

You will log into your ST Rewards account and add your birthday. The birthday coupon will be sent during your birthday month.

Find our full ST Rewards Terms & Conditions here.