Frequently Asked Questions

How do I know when I have leveled up to the next tier?

Once you have reached a new tier level, you will receive an email notifying you of the next tier benefits you have unlocked. You can view your points and tier status on your account dashboard.

How do I sign up for the Southern Tide Rewards Program?

Joining is easy! Sign up here. Or log in to your account and start earning points with every purchase.

Can I combine orders on multiple accounts?

We cannot combine accounts at this time. You will only receive points for the email account you are logged into at checkout.

How do I earn points?

For every $1.00 spent on or at one of our participating company stores, you will earn 1 point. While you cannot redeem points directly, points earned will apply to your tier status. Once you level up, you will earn rewards and unlock exclusive perks.

Will my previous purchases be eligible for the ST Rewards points?

For customers with an existing account, purchases made before August 16, 2021 will not be added to your rewards program points. Additionally, any purchases prior to creating a ST Rewards account will not be eligible.

Are there certain products that will not count towards my ST Rewards points?

Yes, gift cards are not eligible for rewards points.

What are the perks of joining the Southern Tide Rewards Program?

Receive exclusive product gifts, birthday rewards, complimentary shipping and more!

How can I give feedback or get in contact with Southern Tide?

Our customer service team is available Monday through Friday 8:30AM ET to 5:30PM ET. Give us a call at (855) 890-8334 or send a message to our email,

Does my birthday reward expire after a certain amount of time?

The birthday reward will expire one year after the issue date.

Do my points ever expire?

The ST Rewards program is based off a rolling 12 months. Meaning your tier status will start over 12 months after you created your account.

How do I receive my birthday gift?

You will log into your ST Rewards account and add your birthday. The birthday coupon will be sent during your birthday month.

What are the ST Rewards Terms & Conditions

Find our full ST Rewards Terms & Conditions here.