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Bath Towels & Rugs

About Us

Southern Tide began in 2006 with a vision to be the brand that defines and delivers the premium, coastal lifestyle. Now, 16 years later, we are the premier southern clothing brand and our mission to share our lifestyle through premium products, experiences and service continues to inspire us. Our passion is creating new styles that our customers will be able to wear for years to come.

Dive into New Arrivals

Keep up with the latest new arrivals for the whole family. We have perfected our signature men’s line with everything from polo shirts, to your favorite khaki pants. Our trendy women’s line has grown to include everything from the perfect preppy swimsuit to your staple seersucker dress, and we couldn't forget about the kids! Find Father + Son matching polo’s, the shorts they will never want to take off, and t-shirts for every occasion! We've got the perfect preppy boy's clothes that are made for the most active kids on the coast.

Want more inspiration and styling tips? Dive into The Southern Edit, Southern Tide’s lifestyle blog, and follow us on social media.

If you are using a screen reader or other assistive technology and are having problems using this website, please call 1-855-890-8334 for assistance.

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FEATURED COLLECTIONS

Pillows

Sheets

Comforters & Quilts

Bath Towels & Rugs

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