Ahh, there's nothing like the feeling of soaking in a nice warm bath or taking a steamy shower after a long day of work. Add some bath bombs, candles, a glass of wine—we don't judge. But nothing will dampen your spa experience more than having to dry off with a scratchy or frayed old bath towel.

Do yourself a favor and invest in a set of plush, colorful bath towels. Available in a wide range of colors and sizes, Southern Tide bath towels will match the decor of any coastal bathroom. Get a set of towels for the master bathroom, a few extra bath towels for the guest bathroom and gift a couple to the college kid in your life because these high-quality towels are great for college dorms, too!

Self-care is all the rage right now and we believe it's the simple luxuries that make all the difference. So, step out of the shower onto your super-soft bath rug, wrap yourself in an absorbent cotton towel, and let your worries melt away.