If we make changes to this Policy, we will notify you by revising the date at the bottom of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification).
- Collection of Personal Information
- Use of Personal Information
- Sharing of Personal Information
- Your Choices
- Advertising and Analytics Services Provided by Others
- Links to Other Sites
- Notice to International Customers
- Your California Privacy Rights
- Contact Us
COLLECTION OF PERSONAL INFORMATION
The types of personal information we collect about you depend on your interactions with us and are described in more detail below.
Personal Information You Provide Directly to Us
We collect personal information directly from you, when you engage in any of the activities listed below:
- Place an order from our website;
- Visit our website or mobile apps, including furnishing information we may request or require;
- Make a purchase at one of our Southern Tide retail stores (collectively, our “Stores”);
- Return an item or make an exchange from a previous purchase;
- Inquire about our products or services;
- Contact us to request assistance or provide feedback, including correspondence with Customer Service or our Store associates;
- Create an online account and profile;
- Subscribe to receive our emails;
- Enter a contest or sweepstakes;
- Participate in a marketing survey, promotion, or event; and
- Participate in Southern Tide social media including ratings & reviews and stories.
The types of personal information we collect directly from you may include your name, email address, postal address, phone number, gender, birthday, marketing preferences, product preferences, account information (such as account password), payment information, and information you provide to Customer Service.
Personal Information We Collect Automatically
We automatically collect personal information when you access and use our Services or shop in our Stores. The types of personal information we collect may include:
- Networking and device information, such as your browser type, hardware model, operating system version, IP address, unique device identifiers, and language settings;
- Information about your activity on our Services, such your access times, pages viewed, the routes by which you access our Services, and your use of any hyperlinks available within our Services;
- Information about your purchases or transactions with us, including records of products or services you have purchased, returned or are considering purchasing from us;
- Video recordings and photographs we collect in our Stores for security, fraud and loss prevention purposes; and
- Geolocation in accordance with your device permissions.
Personal Information We Collect from Other Sources
We may collect personal information about you from other sources. For example, we may collect personal information about you from:
- Other companies when we offer joint promotions and marketing campaigns;
- Other customers who provide information about you, such as to send you a gift or sign up for a refer-a-friend program; and
- Advertising networks and cooperatives, demographic companies, analytics companies, data hygiene and append companies and market research companies.
The types of personal information we collect from other sources may include name, contact information, demographic information, product preferences and product purchases.
Personal Information We Derive
We may derive information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address or that you are interested in purchasing a certain type of clothing based on your browsing behavior on our Services.
USE OF PERSONAL INFORMATION
We use the personal information we collect to provide you with the best possible customer experience. Specifically, we use personal information to:
Provide our products and services, complete transactions and as otherwise needed to carry out our ongoing business relationship with you;
Communicate with you about products, services, contests, promotions and other information, unless you have opted out of such communications (see "Opting Out of Marketing Communications" for more information);
Administer and fulfill our contests, sweepstakes and other promotions;
Identify, report and repair errors that impair the functionality of our Services;
Analyze trends and statistics, learn more about your shopping preferences and your interaction with our Services, and improve your shopping experience;
Detect, investigate, and prevent security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;
Respond to your comments, questions and requests and provide customer service; • Personalize and improve the Services and provide advertisements, content or features that match your profiles or interests;
Link or combine with information we get from others to help understand your needs and provide you with better service; and
Carry out any other purpose described to you at the time the information was collected.
SHARING OF PERSONAL INFORMATION
We may share your personal information for the purposes described below:
- With our Affiliated Companies. We may share personal information with our holding company, subsidiaries and affiliates for the purposes described in the “Use of Personal Information” section above.
- With our Service Providers. We share personal information with our service providers who perform services on our behalf, such as sending communications to our customers, conducting surveys, processing payments, conducting analytics, providing logistics services, etc. We contractually restrict these service providers from making any other use or disclosure of your information.
- With our Partners. We may share personal information when we partner with another company in a joint marketing program to offer or provide products, services, contests, or promotions to our customers. If you want to opt-out of this sharing, please contact us..
- With other Entities for Marketing Purposes. We may share your name, postal address, and shopping history with like-minded organizations whose privacy policies meet the Direct Marketing Association's privacy standards, for their direct mail marketing purposes. From time to time we might establish a business relationship with other persons or entities whom we believe are trustworthy and rent, exchange, share and/or cross-reference information, including contact information, demographic information, and purchase history. If you want to opt-out of this sharing, please contact us.
- In Connection with a Corporate Transaction. Personal information may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Southern Tide.
- With our Professional Advisors. We share personal information with our legal, financial, insurance and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of Southern Tide’s business or operations.
- With Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We may share personal information about you, if necessary, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Southern Tide or others.
- With Your Consent or at Your Direction. We share personal information with third parties when we have your consent, or you intentionally direct us, to do so. For example, if you decide to participate in certain interactive areas or features of the Services, such as writing a product review, you consent to the disclosure of any personal information you provide in connection with your post.
Accessing and Correcting Your Account Information
You can review and modify your online account information at any time. To access your online account, simply click “My Account” at the top of any web page, and sign in when prompted. You can also update your account information by calling Customer Service at 1.855.890.8334.
Opting Out of Marketing Communications
We want to communicate with you only if you want to hear from us. Southern Tide provides a choice in communication for customers so you can receive information from us at your discretion. If you would like to stop receiving promotional communications from us, please contact us and specify from which list(s) you would like to be removed from ("Do Not Email" or "Do Not Mail"). Please note that requests by email or phone may take up to ten business days to process. You can also unsubscribe from our promotional emails by clicking the unsubscribe link provided at the bottom of any Southern Tide promotional email.
You may choose not to provide your precise geolocation data in connection with your use of our mobile application by declining any prompt requesting such information. You may prevent this collection by changing your mobile device settings to prevent sharing of location information or by disabling Bluetooth on your device.
ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook, Microsoft or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
We regularly use browser tracking cookies.
What are Cookies?
- Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). For example, we partner with third-party analytics providers, like Google, which set cookies when you visit our websites. This helps us understand how you are using our Services so that we can improve them.
- Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
- Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
Category of Cookies
|Why we use these cookies|
|Technical||These cookies are essential for our services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies.|
We use these cookies to remember your settings and preferences.
For example, we may use these cookies to keep track of your order as you shop and remember what items are in your shopping bag.
|Security||We use these cookies to help identify and prevent security risks.|
We use these cookies to collect information about how you interact with our services and to help us improve them.
For example, we may use these cookies to determine if you have interacted with a certain page, to process your order on our website, and enable you to use our Express Checkout option.
We use these cookies to help us understand improve our services.
For example, we can use these cookies to study how our guests navigate through our website and which products they requests in site searches.
We and our advertising partners use these cookies to deliver advertisements, to make advertisements more relevant and meaningful to visitors to our website, and to track the efficiency of our advertising campaigns, both on our services and on other websites.
To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit http://optout.aboutads.info/. If you are accessing our services from Canada, please visit: http://www.aboutads.info or youradchoices.ca/. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
LINKS TO OTHER SITES
Occasionally we provide links on our websites to other sites we think you will enjoy. These sites operate independently of us and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit. We are not responsible for the content or practices of any linked websites which are provided solely for the convenience and information of our visitors.
USE OF CONTENT
When you transmit, upload, post, e-mail or otherwise make available data, text, photographs, graphics, images, software, music, sound, videos, messages or other materials ("Content") on or to Southerntide.com; through our hashtags; on or to any other website, microsite, or any other internet property owned, operated or sponsored by Southern Tide (collectively "Southern Tide Sites"), you are entirely responsible for such Content. Such Content constitutes a Submission as defined below. This means that you, and not Southern Tide, or its affiliates (collectively, "Southern Tide"), are responsible for any Content that you post to any Southern Tide Sites. Any inquiries, feedback, suggestions, ideas or other information or Content you provide us, including submitting your name, address, social media handle, any accompanying text, and an image or images from your Facebook®, Twitter®, Instagram ®, Snapchat®, Pinterest® and other social media site account(s), using any of our hashtags (collectively, "Submissions") will be treated as non-proprietary and non-confidential. For good and valuable consideration, the receipt and sufficiency of which hereby is acknowledged, by uploading, posting, e-mailing or otherwise submitting Submissions to any of the Southern Tide Sites, you grant, and you represent and warrant that you have the right to grant, to Southern Tide an irrevocable, perpetual, non-exclusive, royalty-free, worldwide license to use, telecast, copy, perform, display, reproduce, edit, distribute, copy, edit, change, modify, add to, subtract from and otherwise exploit the Submissions, or any portion thereof, in any manner (including without limitation promotional and advertising purposes) and in any and all media now known or hereafter devised, and to prepare derivative works of, or incorporate into other works, such Submissions, and to grant and authorize sublicenses of the foregoing without any compensation to you or to any third party.
You also acknowledge that your Submissions will not be returned and Southern Tide may use your Submissions, and any ideas, concepts or know-how contained therein, without payment of money or any other form of consideration, for any purpose including advertising, promotional, marketing, publicity, trade or commercial purposes, without attribution, and without the requirement of any permission from or payment to you or to any other person or entity. If you make a Submission, you represent and warrant that you own or otherwise control the rights to your Submission and you are at least thirteen (13) years of age. By making a Submission, you hereby warrant that your Submission is your original creation, has not been copied, recreated, reproduced, previously published, derived from or otherwise taken in whole or in part from any other work and the Submission does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, or violate applicable laws or regulations.
Protecting children's privacy is important to us. Our website is a general audience site. We do not collect or maintain information from those we actually know are under 13, and no part of our website is targeted to attract anyone under 13. We also do not send email correspondence to anyone who tells us that they are under the age of 13 without their parent's consent. Children under the age of 13 should always ask their parents or guardians for permission before providing any personal information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the web.
TRANSFER OF BUSINESS ASSETS
As we continue to develop our business, we may be acquired, merge with another business, acquire or buy other businesses or assets. In such transactions, customer information generally is one of the transferred business assets. In such an event, both personal identification and non-personal information will be one of the transferred assets.
NOTICE TO INTERNATIONAL CUSTOMERS
Our products and services are available exclusively in the U.S. and we control and operate this Site in the U.S. Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers, and, by using the Site, you consent to the transfer of information to countries outside your country of residence, including the U.S., which may have data protection rules that are different from those of your country.
If you visit our website from the European Economic Area ("EEA") and choose to sign up for our marketing emails, we will process your personal information to send you marketing communications. The legal basis for such processing is our legitimate interest in providing you information that may be of interest to you. If you have questions about Southern Tide's data practices or would like to exercise other rights that may be available to you under local law, please contact us at email@example.com or 00+1.855.890.8334.
YOUR CALIFORNIA PRIVACY RIGHTS
Consumers residing in California are afforded certain additional rights with respect to their personal information. If you are a California resident, this section applies to you.
California Consumer Privacy Act (CCPA)
In the preceding 12 months, we have collected the following categories of personal information: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, Internet and electronic network activity, geolocation data, audio and visual information, financial information, inferences drawn about your preferences, and other categories of personal information that relate to or are reasonably capable of being associated with you. For examples of the precise data points we collect, please see “Collection of Personal Information” above. We collect personal information for the business and commercial purposes described in the “Use of Personal Information” section above. We collect personal information directly from you (for example, when you place an order from our website or make a purchase at one of our Stores), automatically when you access or use our Services or shop in our Stores, and from third-party sources as described in the “Personal Information We Collect from Other Sources” section above. We share the categories of personal information listed above with the categories of third parties as described in the “Sharing of Personal Information” section above. In the preceding 12 months, we have disclosed the categories of personal information listed above for business and commercial purposes as described in the “Sharing of Personal Information” section above.
The CCPA requires us to provide transparency about personal information we “sell,” which broadly means sharing personal information for monetary or other valuable consideration, and to give California residents the right to opt-out of the sale of their personal information. In the preceding 12 months, we sold the following categories of personal information to third parties to facilitate certain marketing activities and allow our advertising partners to show ads that are targeted to your interests: identifiers, commercial information, and Internet or other electronic network activity information. We describe these disclosures of personal information in more detail in the “Sharing of Personal Information” section above. If you are a California resident, you can submit your request to opt-out of having your personal information shared with third parties for marketing activities by emailing us at firstname.lastname@example.org.
Subject to certain limitations, the CCPA provides California consumers with the right to request more information about the categories and specific pieces of personal information we collected, sold and disclosed for a business purpose in the preceding 12 months, deletion of their personal information, and to opt out of sales of their personal information. California consumers also have the right to not be discriminated against for exercising their rights under the CCPA. California consumers may exercise their rights by emailing us at email@example.com. We will verify your request by asking you to provide information related to your recent interactions with us, such as information regarding a recent purchase. To designate an authorized agent to exercise these rights on your behalf, please contact us. We will not discriminate against you if you choose to exercise your rights under the CCPA.
Shine the Light Law
California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy. To opt-out of this type of sharing of information, please contact us.
If you have any questions about this Policy or our information practices, please contact us at:
84 Villa Road, Suite 101
Greenville, SC 29615
YOUR ACCEPTANCE OF THESE TERMS
Last Revised: December 31, 2020.