our story

man and woman walking in the water at the beach man and woman walking in the water at the beach

Southern Tide started with our beloved Skipjack Polo. It set a new standard in comfort, fit, and design. Today, Southern Tide offers an entire premium collection for men, women, and youth. Focusing on more than outfitting you for your next event or adventure, we create products with your lifestyle in mind. Southern Tide is about having a good time with good friends. We believe the South is more than just a location; it is a state of mind. And we always bring a piece of the South wherever we go.

woman standing on the beach in a bikini woman standing on the beach in a bikini

About Us

Southern Tide was founded in 2006, by a then college student who was inspired to create a premium lifestyle brand combining modern design elements with southern style.

two men and two women walking on the beach smiling two men and two women walking on the beach smiling

The product that started it all, the Skipjack Polo, set a new standard in comfort, fit and design. The brand quickly grew to become an entire collection: from unique sport shirts and original t-shirts to vibrant pullover sweaters and novelty shorts.

polo shirts stacked laying on the sand polo shirts stacked laying on the sand

Now with a full women’s line and youth apparel, we offer a wide range of products appealing to those with an affection for the coast and an appreciation for classic design. We are the premier coastal lifestyle brand.

woman and man holding hands by the beach woman and man holding hands by the beach