man and woman walking out of the ocean together
man and woman walking out of the ocean together

We are
Southern Tide

Southern Tide started with our beloved Skipjack Polo. It set a new standard in comfort, fit, and design. Today, Southern Tide offers an entire premium collection for men, women, and youth. Focusing on more than outfitting you for your next event or adventure, we create products with your lifestyle in mind. Southern Tide is about having a good time with good friends. We believe the South is more than just a location; it is a state of mind. And we always bring a piece of the South wherever we go.

man and woman enjoying a drink at a table near the beach
man and woman enjoying a drink at a table near the beach

Our apparel

Whether you’re decked out for a special occasion or suited up for a dip in the ocean, we’ve got what you need to have a good time.

man standing in front of ocean in white skipjack polo and blue shorts

Mens

Shop our selection of preppy men's clothes, offering casual styles made from quality fabrics.

woman standing in front of ocean in sophia sun farer dress

Womens

Check out our southern styles for women, offering modern cuts made from quality fabrics.

kids standing in front of ocean in solid swim trunk and t-shirt

Kids

Explore our most popular collections of kids clothing in cool coastal patterns.

skipjack polos
skipjack polos

Comfort meets style

From unique button ups and original tshirts to vibrant pullover sweaters and novelty shorts, we set a new standard in comfort.

For life on the coast

We offer a wide range of products appealing to those with an affection for the coast and an appreciation for classic design.

We are the premier southern brand

Here’s what our customer have to say.

Southern Tide is one of my favorite stores. My husband and children love their high quality apparel. I have been a repeat customer for many years.

Meredith

I have been shopping with Southern Tide for several years. My boys love their clothes and they wash and wear very well. Their shipping is lightening fast. I ordered on Wednesday and received the package on Thursday. Highly recommended!

DeAnne

Southern Tide is a great place to go for all things quality and unique clothing. I really like the website and selection that they have available. I have been happy with all of the purchases that I have made.

Evan

Southern Tide never disappoints. My fiancé loves these shorts and they’re the perfect length. Great quality, color, everything. And as always extremely fast shipping! Our favorite brand by far!

Kelly D

Great fit, comfortable, and looks great. I love the fabric, it’s why I bought it. My wife came home with a dress and I had to check out this brand. I went the next day to see the Men’s and bought a few pieces for myself. This is my new favorite brand, replacing Lulu.

James S.
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ST Rewards

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Gift Cards

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Sustainability

We’re working to reduce our footprint every day.

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