

Introducing
brrr°®-illiant
Constructed with the highly acclaimed brrr° Triple Chill Effect, these brand new brrr°®-illiant styles are anything but basic.



THE Dress of the Season
From weekends by the coast to weekdays in the office, our Jessica Performance Gingham Dress is an effortless, must-have staple for the season.


Say Hello to Hemp
Sustainably crafted from a breathable cotton-hemp blend, our new Headland Moultrie Sport Shirt strikes the perfect balance between feeling laid-back and looking put-together.
Seasonal Staples
Timeless, versatile and downright essential looks for him & her.


We are
Southern Tide
We believe the South is more than just a location; it is a state of mind. And we always bring a piece of the South wherever we go. Whether you’re decked out for a special occasion or suited up for a dip in the ocean, we’ve got what you need to have a good time.
Read our story