Greenville, S.C. — March 2026 — Southern Tide is proud to mark its fifth year as an Official Sponsor and Exclusive Lifestyle Apparel Partner of the Credit One Charleston Open, North America’s largest women’s-only tennis tournament, held annually in Charleston, South Carolina.
The milestone reflects a continued partnership grounded in shared values, including active lifestyles, coastal culture, and community engagement across the Lowcountry. What began as a natural alignment between two South Carolina organizations has developed into a long-standing collaboration that enhances the tournament experience for players, guests, and the broader Charleston community.
Returning to First Serve Plaza
For the 2026 tournament, Southern Tide will return to First Serve Plaza with a dedicated pop-up retail space. The shop will serve as a central destination for guests throughout tournament week.
Attendees will have access to:
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Signature Southern Tide coastal apparel
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Exclusive Credit One Charleston Open-branded styles
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Tournament-inspired pieces designed for wear on and off the court
The pop-up creates an immersive retail environment that brings Southern Tide’s perspective on coastal living directly into the tournament setting.
Elevated Experiences
Guests who make a qualifying purchase will receive an exclusive Southern Tide x Credit One Charleston Open tote, a signature offering that has become a recognizable part of the brand’s tournament presence.
On select days, Southern Tide will host an on-site embroidery bar, allowing guests to personalize their purchases. The brand will also introduce curated giveaways and product-focused moments that provide insight into seasonal collections and styling.
Community Partnerships in Charleston
Southern Tide continues to prioritize partnerships that support the broader South Carolina community. During tournament week, the brand will collaborate with local organizations to enhance the overall guest experience.
The Daniel Island Ferry will be recognized as a preferred transportation option, offering attendees a convenient and scenic way to access the tournament grounds.
Southern Tide is also partnering with Verde to introduce a co-branded overnight oats offering. The product will be available at grab-and-go locations throughout the stadium concourse, providing guests with a practical on-site dining option.
A Continued Commitment to the Lowcountry
The Credit One Charleston Open remains a premier global sporting event, attracting top athletes and fans from around the world each spring. The tournament’s setting and atmosphere reflect the character of the Lowcountry, making it a natural extension of Southern Tide’s brand.
“As we celebrate year five, we’re proud to deepen our presence at the tournament with elevated retail experiences, thoughtful activations, and collaborations that reflect the spirit of Charleston and the Lowcountry,” said Carey Ann Campbell, CEO of Southern Tide.
Southern Tide remains honored to serve as the tournament’s Exclusive Lifestyle Apparel Partner, continuing to deliver coastal-inspired style and meaningful experiences both on and off the court.
More information can be found at Southern Tide x Credit One Charleston Open and Credit One Charleston Open.
