the time for ocean conservation is now

our partnership & mission

As a company with a deep affinity for the sea, we’re proud to partner with Beneath the Waves, a research-based nonprofit organization dedicated to promoting ocean health - using science to catalyze ocean policy, with a focus on shark conservation and marine protected areas.

We Believe in Our Oceans

Marine Protected Areas

Beneath the Waves is working with local governments and NGOs in the Caribbean, to accelerate the creation of marine protected areas in the region. This work is focused in The Bahamas, Turks and Caicos, Grand Cayman, St Maarten, Saba and St. Eustatius, Aruba, Bonaire and Curaçao.

Threatened Species

As one of our oceans’ most important apex predators, sharks play a vital role in keeping our marine ecosystems balanced and healthy. Without sharks around to promote biodiversity, our oceans could suffer from devastating consequences.

Deep-Sea Conservation

Beneath the Waves is using a suite of non-invasive monitoring tools to collaboratively address the data deficit in the deep ocean, in primary sampling locations throughout the Northern Atlantic and Caribbean Sea, as well as campaign-based work in the Pacific Oceans.

Why Protect the Ocean?

The ocean is our planet’s largest ecosystem. It regulates climate and weather patterns, provides food, energy and minerals to humanity, stores carbon and produces the oxygen we breathe while also holding important recreational, cultural and aesthetic value. However, in recent decades, much of the ocean has become degraded. From the overfishing of sharks to the warming of its coral reefs to widespread plastics pollution, the health of our oceans is now at a critical tipping point. With the human population expected to increase, these impacts will only get worse.

a collection with a cause dropping may 2022

We're proud to support their ocean conservation efforts by donating a portion of proceeds from every Beneath The Waves collection purchase. Something's in the water... be on the lookout for fin-tastic new styles coming soon!