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Step 1

Select Verify with ID.me on this page or at checkout and continue with your special discount group

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Step 2

Sign in or create an ID.me account and verify your special groups status

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Step 3

Enjoy 20% OFF eligible products in your order in appreciation of your service.

Military Discount Eligibility

Who qualifies for the Southern Tide military discount?

The following members of the U.S. military community are eligible using Troop ID:

  • Active Duty
  • National Guard
  • Reserves
  • Veterans
  • Retirees
  • Military spouses
  • Surviving spouses
  • Immediate military family members
  • USAA members*

*USAA members must first verify their membership through ID.me and receive a Troop ID before being eligible for any discounts.
Do military spouses receive a discount?

Yes, verified military spouses are eligible to receive the Southern Tide military discount through ID.me verification.
Do veterans qualify for the Southern Tide military discount?

Yes, verified veterans are eligible for the Southern Tide military discount through ID.me verification.

Military Discount Details

How do I find my military discount code?

Simply verify your eligibility through the green ID.me button at checkout and your discount will automatically apply to eligible items in your cart.
Is the 20% military discount available online and in stores?

Yes, the 20% military discount is available on southerntide.com and at Southern Tide company stores. To receive the discount in store, simply show your military ID or ID.me discount code at checkout.
Are all products eligible for the military discount?

Some exclusions may apply. Eligible products will reflect the discount automatically at checkout after ID.me verification is complete.

Why isn’t my military discount showing in cart?

Your military discount will appear after completing ID.me verification at checkout. Please note that some exclusions may apply and the discount cannot be combined with other promotional codes or certain gift with purchase offers.
Can I combine my military discount with other offers or promotions?

No, the Southern Tide military discount cannot be combined with other offers or promotional codes.
Can I combine my military discount with gift with purchase offers?

Military discounts cannot be combined with certain gift with purchase offers or other promotional codes. If both are added to cart, only one offer may apply at checkout.
Why did my gift with purchase disappear or change price?

Certain gift with purchase offers cannot be combined with the Southern Tide military discount. If you apply your military discount at checkout, the gift offer may be removed or return to full price.
Why did my discount disappear after adding a gift with purchase?

Some gift with purchase offers cannot be combined with the Southern Tide military discount. If a qualifying gift offer is added to your cart, your military discount may be removed at checkout.

ID.me Verification & Account Questions

Do I need an ID.me account to receive the discount?

Yes. You’ll need to sign in to your existing ID.me account or create one during checkout to verify your eligibility.
Is ID.me secure?

Yes. ID.me is a trusted digital identity platform used by major retailers, organizations, and government agencies to securely verify eligibility and protect customer information.
How often do I need to verify with ID.me?

Veteran and retiree verifications do not expire. Active duty military, spouse, and family verifications typically remain active for up to five years or until a recorded service end date is reached.
How do I create an ID.me account?

To create an ID.me account: go to the ID.me website, click the "My Account" button in the top-right corner, then select "Create an ID.me Account."
Where can I get help with ID.me verification?

For additional ID.me verification support, please visit the ID.me Help Center.
What if I have other ID.me questions?

For general ID.me verification questions, please visit the ID.me Help Center.

By submitting your ID, you certify that you have read and understand the terms and conditions of the Military Discount Program and agree to abide thereby.

I consent to the following:
  • I am at least 18 years of age
  • I am currently serving in the United States Armed Forces, am a veteran or a current military spouse
  • I will not exceed $2500 in merchandise purchases per year*
  • I will keep all discounts and special pricing confidential (excluding fellow military personnel)
  • I will only purchase items for personal use or as gifts
  • I will not purchase any items for resale
  • I understand Southern Tide may amend or discontinue this program at anytime
Agreement:

I agree that I am the person identified on the Military ID card, I am a currently active in the United States Armed Forces, am a veteran of the United States Armed Forces or a spouse of an active duty military personal and that I accept the above terms and conditions.