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Founded in 2006, Southern Tide is the brand that defines and delivers the premium, coastal lifestyle. Our mission is to share our lifestyle through our products, experiences and service. Our passion is creating new styles that our customers will be able to wear for years to come.

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Dive into Quality, Coastal-Inspired Apparel

Here at Southern Tide, we create premium Southern clothing that lets you live in the moment and create feel-good lasting memories wherever the tide takes you. Go where the good times are in classic, comfortable, and colorful styles designed to fit your life. Our signature men’s line has everything for the modern refined man, from professional chinos for the office to moisture-wicking quarter-zip pullovers for breezy days by the coast. Staying true to our beginnings, we perfected our first-ever product, the Skipjack Polo Shirt, with an eco-friendly update. Our women’s designs feature stylish, preppy, and cozy pieces, whether your lifestyle takes you to the tailgate or the country club. The ever-growing collection features cute swimsuits, sophisticated dresses, and comfy sweaters. Our Youth apparel keeps your kids adorable for school pictures but free enough to play all day. They’ll love wearing our iconic graphic t-shirts, high-quality khaki shorts, and even our fan-favorite Father/Son matching outfits for all seasons. There’s something here for every member of your crew, so set sail, and #FollowTheTide.

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