Reclaim The Tide

Our Mission

By definition, the tide represents the ebb and flow of our ocean - but to us, it embodies a more meaningful movement. Much like the world we live in, the tide is ever-changing, but we adapt. We adjust our sails, we put the planet first and we evolve every single day. That’s where our Reclaim The Tide mission comes in. We’re working to reduce our footprint by sourcing more sustainable, organic and recycled materials for our products. In addition, we’ve eliminated paper packaging where possible, and consciously crafted any remaining packaging with 100% post-consumer recycled materials.

Our Practices

We are committed to bringing you the Southern Tide lifestyle with a reduced footprint.

stack of organic cotton polo shirts

Fabrics

Using environmentally friendly and ethically sourced materials is a top priority for our team. Our commitment to quality and fit is parallel with our mission to reduce our global footprint.

Packaging

We are committed to doing better every step of the way, from when the package arrives at your door to when you open your favorite new items. You can trust that we are focused on choosing eco-friendly packaging and materials.

Partners

Many of our vendors are currently certified in sustainable manufacturing practices and we are continuing to expand upon these relationships. We are also proud to partner with some amazing nonprofits who focus on making the world a better place.

Organic Cotton

Our organic cotton is produced without the use of toxic chemicals or dyes and uses less water, making it better for your health, and planet Earth.

Certified
Organic

No
Fertilizers

Pesticide
Free

Uses
Less Water

Recycled Nylon & Polyester

Nylon is a synthetic fiber that doesn’t’ break down easily and accounts for about 10% of ocean debris. More than 600,000 tons of fishing gear is dumped into oceans every year, including nylon nets. Our goal is to repurpose this discarded nylon that’s disturbing our ocean’s ecosystems and turn it into something purposeful. We use 100% post-consumer recyclables to create the nylon fibers used in our products.

Post-Consumer
Recycled

Reduces waste &
polluting

Recycled nylon fishing waste

Recycled PET bottles

Coconut Husks

The process of using discarded coconut husks by blending the husk fibers with polyester into the perfect yarn. Naturally taking on great performance features like moisture wicking, UV protection, stretch & water repellency.

Upcycled
Coconuts

Quick
Drying

Anti
Odor

UV
Protection

Hemp

Our initiative to be more sustainable wouldn’t be complete without the use of hemp. Hemp grows with less water consumption, puts 60-70% of the nutrients back into the soil and has higher yield than cotton. Hemp fibers are known to be the strongest natural fibers, so it lasts longer than cotton.

Environmentally
Friendly

Highly
Breathable

Extremely
Durable

Naturally
Anti-Bacterial

100% Post-consumer recycled by 2023

We’ve eliminated 600k pieces of tissue paper annually. All polybags, tissue & sport shirt packaging trims are 100% post-consumer recycled quality. By 2023 we will fully shift all hangtags and woven garment labels to 100% post-consumer recycled qualities.

Other ways we’re helping our people and our planet

Read more about our sustainability efforts