Greenville, S.C. — Southern Tide, the coastal-inspired lifestyle and apparel brand founded in Greenville in 2006, has opened its new headquarters in the historic Borden Building at 711 West Washington Street in downtown Greenville. The relocation represents a major milestone in the company’s continued growth and long-term commitment to the Greenville community.
The Borden Building, a recently restored landmark near Unity Park, provides Southern Tide with expanded workspace tailored to its evolving needs. After years of growth, the company required a larger headquarters that supports collaboration, creativity, and multifunctional use. The new space includes offices, conference rooms, and collaboration areas designed to reflect the brand’s relaxed yet refined spirit while honoring the building’s historic character.
Southern Tide CEO Carey Ann Campbell commented on the move, noting the importance of both Greenville’s community and the building’s legacy. “Greenville has always been our home, and we are thrilled to be part of this vibrant downtown. Our new headquarters supports our team and our plans for continued growth while connecting us more deeply to the community that shaped us,” Campbell said.
The historic Borden Building dates back to its original use as part of the Greenville Ice Cream Company and has been thoughtfully renovated to merge heritage with modern functionality. The relocation places Southern Tide near key urban amenities, outdoor spaces, and local attractions, making the downtown location an ideal hub for both team collaboration and community engagement.
In addition to the move, Southern Tide’s headquarters project was recently recognized in SC Biz News Top Projects 2025, highlighting its role in preserving historic architecture through adaptive reuse and supporting urban redevelopment in Greenville.
