Charleston, S.C. — In April 2025, Southern Tide continued its long-standing partnership with the Credit One Charleston Open, marking its fourth consecutive year supporting North America’s premier women’s tennis tournament. The event, held annually in Charleston, South Carolina, brought together world-class athletes, fans, and the local community for a week celebrating sport, tradition, and Southern hospitality.
Throughout tournament week, Southern Tide showcased its coastal lifestyle through curated brand moments and a dedicated on-site retail presence. The brand engaged directly with attendees, offering apparel designed for performance, comfort, and everyday wear, while connecting with players, spectators, and visitors throughout the grounds.
The Credit One Charleston Open provided a natural setting for Southern Tide’s values. The tournament’s blend of athletic excellence and Lowcountry culture aligns closely with the brand’s focus on timeless design, functional apparel, and life lived both on and off the court. Southern Tide’s continued involvement reflects its commitment to supporting events that celebrate community, tradition, and active lifestyles across the Southeast.
Charleston’s coastal setting and deep-rooted sports culture made the partnership especially meaningful. As a Southern brand with coastal influences, Southern Tide values opportunities to engage in regions that reflect its heritage and customer base. The 2025 tournament further strengthened the brand’s relationship with the Charleston community and reinforced its presence at one of the most recognized sporting events in the region.
Southern Tide looks forward to continuing its support of the Credit One Charleston Open and similar events that bring together sport, style, and regional culture in authentic ways.
