Southern Tide Expands Brand Footprint with First Destin Store

Southern Tide Expands Brand Footprint with First Destin Store

Miramar Beach, Florida (October 29, 2020) – Southern Tide, the leader in premium coastal lifestyle and apparel, has opened its newest store along Grand Boulevard in the heart of South Walton. Just minutes from the pristine, sugar-white sand beaches of the Gulf coast and 30A, Destin and Sandestin markets, Grand Boulevard is the premier destination for shopping, dining, events, entertainment, galleries, and nightlife. With demand from a growing fan base in Florida, the new store marks Southern Tide’s third stand-alone, brand-owned store in Florida, and second stand-alone store in North Florida. Southern Tide looks to bring its Southern charm and coastal style to the area and add to the impressive lineup of shops that line the boulevard.

“We are very excited to open our first Destin store and continue to expand in the Sunshine State,” said Christopher Heyn, Southern Tide’s CEO. “Florida embraces our active, coastal lifestyle consumers, and we are looking forward to our partnership with Grand Boulevard Town Center. We feel that Destin embodies Southern Tide’s spirit of outdoor adventure, and we are delighted to serve the area, as well as continue to share our love of the coastal lifestyle.”

In keeping with the brand’s energetic roots, the 1,795-square-foot store features fitting rooms with a playful nod to a seaside outdoor shower, along with tiled flooring featuring the store’s nautical coordinates around the cash wrap. Southern Tide commissioned local artist Allison Wickey to create a mixed-media painting inspired by the brand’s Skipjack logo. As customers exit, a gallery wall featuring local ambassadors that highlights the brand will send guests on their way. The store’s colorful design elements further bring the Southern Tide retail experience to life.

To ensure a safe shopping experience for both guests and employees, Southern Tide is committed to following strict protocols and precautions, including social distancing, readily available hand sanitizer, complimentary disposable masks available in-store, additional in-store and fitting room cleaning (with discarded clothes placed under quarantine), and contactless payment, as well as curbside pickup.

The store is centrally located between Williams-Sonoma and Fleming’s Prime Steakhouse and is situated amongst a highly curated group of retail stores and restaurants. Located directly on the boulevard, the store features an assortment of men’s, women’s, and kid’s apparel, footwear, and accessories, with personal shopping services available to help guests find the perfect fit. Designed for life on the water and outdoor adventure, the Southern Tide brand and Southern state of mind fits seamlessly into the laid-back South Walton lifestyle.


About Southern Tide

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in company-owned Southern Tide stores, in Southern Tide Signature Stores, and online at Products can also be found at more than 850 specialty retailers and premium department stores in more than 49 states across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).

About Grand Boulevard

Grand Boulevard is a mixed-use lifestyle center in Miramar Beach, Florida. The shopping center combines 765,000 square feet of retail and restaurant space, custom, Class-A office space and three on-site hotels to bring visitors an upscale, open-air environment just steps from Sandestin’s exclusive resort and South Walton’s world-famous beaches. Grand Boulevard is a popular year-round destination for local South Walton residents, area professionals and visitors alike, and has become the premier destination for those looking to enjoy all that the area has to offer in a single, easily accessible location with plenty of parking. Enjoy exclusive boutiques and eateries, renowned national retail brands, a wide mix of specialty services, as well as a robust Coastal Culture Arts and Entertainment calendar along the Boulevard. For a list of its current retail and restaurant locations, please visit

About Allison Wickey

Allison Wickey is an award-winning artist whose artwork captures the beauty of SoWal’s coastal geography. After moving with her family in 2007, Allison began experimenting with her favorite mediums and quickly found her rhythm. Allison’s gallery features her own work as well as over a dozen other local artists. While her creations with the coastal lakes, beaches, and sea life put her on the map, she has been developing her abstract works in recent years. These pieces are created in a freestyle method, and admirers respond positively to the emotion they evoke within.

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