Southern Tide's Freedom Rocks Collection Celebrates Military Families

Southern Tide's Freedom Rocks Collection Celebrates Military Families

Greenville, S.C. – May 15, 2017 – South Carolina-based fashion and lifestyle brand Southern Tide is excited to announce a corporate partnership with the honorable non-profit, Folds of Honor. Southern Tide’s annual summer collection, Freedom Rocks, will celebrate the great work of Folds of Honor founder, Major Dan Rooney and his team, which is to provide educational scholarships to spouses and children of America’s fallen and disabled service-members.

Since 2007, Folds of Honor has operated by a simple motto: “Honor Their Sacrifice. Educate Their Legacy.” This is a motto that Southern Tide takes to heart. As of Fall 2016, nearly 13,000 scholarships have been provided via the organization’s various fundraising events such as the FOH QuikTrip 500 - a NASCAR Sprint Cup Series, Patriot Golf Day and many local grassroots efforts around the country.

The Freedom Rocks Collection from Southern Tide – one of the brand’s best-selling collections – is a line of patriotic and festive summer-wear for both men and women. From graphic tops and seersucker to t-shirts and swimwear, the collection is the ideal attire for summer living. Its patriotic colors and designs make it the perfect gear to wear in observance of Folds of Honor and the work they do with military families across the U.S.

Southern Tide CEO Christopher Heyn shares, “We are thrilled to support such an amazing organization that works tirelessly to do meaningful things for military families in need. Folds of Honor has long been on our radar for the amazing work that they do, and we are so proud to join their roster of prestigious partners.”

The collaboration includes a direct corporate donation as well as a company matching program that will be offered for employee participation. A robust social media campaign is also planned to celebrate the great works of Folds of Honor. Additionally, Southern Tide’s retail partners will stand with the brand in support of the Folds of Honor partnership by displaying signage throughout their retail locations noting the alliance.

Major Dan Rooney, founder of Folds of Honor says, “Our entire Folds of Honor team is excited to have Southern Tide as a partner. We believe this unique relationship with one of the hottest apparel companies in the United States will force multiply for many years. Many thanks to Southern Tide, we appreciate their support and patriotism!”

The announcement comes on the heels of Southern Tide’s recent news of a partnership with OCEARCH, a non-profit marine conservation and research group. The brands will partner to build awareness on the conservation and education of marine species, specifically great white and tiger sharks.

Southern Tide is proud to partner with Folds of Honor and looks forward to the life-changing things they will accomplish together. The brand truly believes in what the organization is doing and shares their vision for assisting families of fallen soldiers in furthering their educational pursuits.

For more information on Folds of Honor, please visit their website at

About Southern Tide

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online at Southern Tide is a wholly owned subsidiary of Oxford Industries. (NYSE: OXM)

About Folds of Honor

Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled in combat while serving in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard who served three tours of duty in Iraq, Folds of Honor is proud to have awarded nearly 13,000 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than 2,800 in 2016 alone. For more information or to donate in support of a Folds of Honor scholarship, visit

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