Greenville, S.C. – October 11, 2022 – Starting today, Southern Tide, the leader in premium coastal lifestyle apparel, is partnering with Austin, Texas-based, Recess Pickleball to launch a limited-edition collection of coastal-inspired pickleball paddles. The exclusive collection, which aims to inspire creativity, fun, and style both on and off the courts, will be available on both Recess and Southern Tide’s websites for a limited time.
With pickleball named America’s fastest growing sport in 2022, the goal of the partnership is to deliver beautifully crafted paddles curated for both experienced and casual pickleball players within the community. The goal of the collaboration is to bridge the gap between style and functionality on the pickleball court while elevating the game. Similar to Southern Tide’s athleisure collection which emphasizes style and comfort without sacrificing quality, each paddle in the collection is thoughtfully crafted with the highest of industry standards in terms of core, grip, and surface.
“This exciting new collaboration showcases the shared passion and dedication Southern Tide and Recess possess for clothing and accessories that fit into our consumer’s active lifestyles,” states Carey Ann Campbell, CEO of Southern Tide. “Southern Tide’s active and coastal aesthetic paired with Recess’ craftsmanship and quality makes for a perfect pickleball paddle for our customers.
Recess Pickleball paddles are lightweight, yet made to withstand the elements. They use the same highly-condensed foam that is used in the tennis and golf industry. The Recess x Southern Tide collection, consisting of two new paddles, contains custom screen-print designs for both the competitive and social pickleball player. With a vivid navy colorway,
the collection’s paddles are offered in a nautical stripe and gingham pattern. This collection was designed for the ultimate player that doesn’t want to sacrifice style. start at $86.
“We’re so thrilled to announce this partnership after collaborating on design, preparation, and functionality,” said Maggie Brown, Founder/CEO of Recess. “Collaborating with Southern Tide was a no-brainer, as they share our core values on fitness and style, and excitement on joining the ever-growing pickleball community.”
The collection will be available on both companies’ websites at www.southerntide.com and www.recesspickleball.com, as well as Southern Tide stores and select retailers.
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in company-owned Southern Tide stores, in Southern Tide Signature Stores, and online at www.southerntide.com. Products can also be found at more than 850 specialty retailers and premium department stores in more than 49 states across the United States. Southern Tide is a wholly owned subsidiary of Oxford Industries (NYSE: OXM).
About Recess
Inspired by the childhood nostalgia of playing on the playground with friends, Recess Pickleball is a celebration of good old-fashioned fun. We create high-quality paddles and accessories that are built for play, in an array of fun-loving colors and designs that are as approachable as pickleball itself. Our mission is to bring that wholesome Recess feeling to people of all ages, encouraging them to take a break, have some fun, and play.
