cool ice
cool ice

brrr°ace yourself

brrr°ace yourself

brrr° Fabric Technology

brrr° Fabric Technology

Others may say they’re cooling, but we prove it.
brrr° uses patented technology to design fabric that provides immediate & continuous cooling -
actively reducing skin temperature throughout your everyday routine. Our cooling technology is permanently integrated into the fiber and never fades or washes away with the added benefit of enhanced UV protection.

Others may say they’re cooling, but we prove it.
brrr° uses patented technology to design fabric that provides immediate & continuous cooling -
actively reducing skin temperature throughout your everyday routine. Our cooling technology is permanently integrated into the fiber and never fades or washes away with the added benefit of enhanced UV protection.

Men's Pickleball Perfect Polo shirt
Men's Pickleball Perfect Polo shirt

brrr°®-eeze Polos

Thanks to innovative cooling technology, moisture-wicking fabric and a hint of stretch - he can feel his best for a morning on the course or a day in the office. 83% brrr®Nylon 17% Stretch

brrr icon
brrr° Cooling Materials
stretch icon
Stretch for Added Mobility
Quick dry Fabric with Moisture Management
Moisture Management
UV protection icon
UV Protection
Shop brrr°®-eeze Polos
brrr°®-die 8 Inch Performance Shorts
brrr°®-die 8 Inch Performance Shorts

brrr°®-die 8" Short

Brrring on the cool hues and even cooler shorts. With 6 color options for the season, our bestselling brrr°die Gulf Performance Short just keeps getting better.

brrr icon
brrrº Cooling Materials
stretch icon
Stretch for Added Mobility
Quick dry Fabric with Moisture Management
Moisture Management
UV protection icon
UV Protection
Shop brrr°®-die Short
Men's performance button down shirts
Men's performance button down shirts

brrr°® Intercoastal Shirts

Whether it's a stuffy conference room, outdoor event or day on the go - our brrr°® intercoastal sport shirts are sure to keep him feeling cool and confident all day long. 91% Nylon 9% Stretch

brrr icon
brrr° Cooling Material
stretch icon
Stretch for Added Mobility
Quick dry Fabric with Moisture Management
Moisture Management
UV protection icon
UV Protection
Shop brrr°® Intercoastal Shirts

shop our entire brrr°® collection

The front view of the Southern Tide Solid Brrr°® Intercoastal Performance Sport Shirt by Southern Tide - Classic White hover
Solid brrr°® Intercoastal Performance Sport Shirt
$145.00

Selling Fast!

The front view of the Southern Tide Bengal Stripe brrr°® Intercoastal Sport Shirt by Southern Tide - Cobalt Blue hover
Bengal Stripe brrr°® Intercoastal Sport Shirt
$145.00

Selling Fast!

The front view of the Southern Tide brrr°®-illiant Performance Long Sleeve T-Shirt by Southern Tide - Classic White hover
brrr°®-illiant Performance Long Sleeve T-Shirt
$88.00
The front view of the Southern Tide Bowry brrr°® Intercoastal Sport Shirt by Southern Tide - Seven Seas Blue hover
Bowry brrr°® Intercoastal Sport Shirt
$145.00
Best Seller
The front view of the Southern Tide brrr°®-illiant Performance T-Shirt by Southern Tide - Classic White hover
brrr°®-illiant Performance T-Shirt
$78.00
Best Seller
The front of the Men's Gulf 8 Inch Brrr Performance Short by Southern Tide - Stone hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The front view of the Southern Tide brrr die performance short 1 by Southern Tide - Sandstone Khaki hover
brrr°®-die 8" Performance Short
$108.00
+ 6
Best Seller
The front view of the Southern Tide brrr die performance short 1 by Southern Tide - Dark Seas hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The front view of the Southern Tide brrr die performance short 1 by Southern Tide - Steel Grey hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The front view of the Southern Tide gulf-8-inch-brrr-die-performance-short by Southern Tide - Caviar Black hover
brrr°®-die 8" Performance Short
$108.00
+ 6
Best Seller
The front view of the Southern Tide brrr die 10 Short by Southern Tide - Stone hover
brrr°®-die 10" Performance Short
$108.00
The front view of the Southern Tide gulf 8 inch brrr die performance short by Southern Tide - Classic White hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The front of the Men's Gulf 8 Inch Brrr Performance Short by Southern Tide - Seagull Grey hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The lifestyle view of the Southern Tide brrr°®-die 8" Performance Short in True Navy by Southern Tide - True Navy The front view of the Southern Tide brrr°®-die 8" Performance Short in True Navy by Southern Tide - True Navy
brrr°®-die 8" Performance Short
$108.00
+ 6
Best Seller
The lifestyle view of the Southern Tide Cara brrr Stripe Dress by Southern Tide - Cerulean hover
Cara brrr°® Stripe Dress
$148.00
The front view of the Southern Tide brrr°®-die 8" Performance Short in Perfect Storm by Southern Tide - Perfect Storm hover
brrr°®-die 8" Performance Short
$108.00
+ 6
The lifestyle view of the Southern Tide brrr°®-die 8" Performance Short in Cerulean by Southern Tide - Cerulean hover
brrr°®-die 8" Performance Short
$108.00
+ 6
Best Seller
The front view of the brrr°®-eeze Heather Performance Polo Shirt by Southern Tide - Heather Ocean Channel hover
brrr°®-eeze Heather Performance Polo Shirt
$108.00
The front view of the Southern Tide Linley brrr illiant Performance Hoodie by Southern Tide - Nautical Navy hover
Linley brrr°®-illiant Performance Hoodie
$95.00
The front view of the Southern Tide Lacy Brrr-illiant Twist Top by Southern Tide - Classic White hover
Lacy brrr°®-illiant Twist Top
$78.00