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Featured Collections

The lifestyle view of the Southern Tide Striped Skipjack Polo by Southern Tide - Channel Marker Red
Striped Skipjack Polo
$69.50 $98.00
Final Sale
The detail view of the Southern Tide Driver Fireworks Printed Polo by Southern Tide - Channel Marker Red
Driver Fireworks Printed Polo
$59.50 $108.00
Coastal Breeze®
The front view of the Southern Tide Coastal Breeze® Heather Performance Polo by Southern Tide - Heather Nautical Navy
Coastal Breeze® Heather Performance Polo
$108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Pelican Landing Stripe Coastal Breeze® Performance Polo by Southern Tide - Orange Blossom
Pelican Landing Stripe Coastal Breeze® Performance Polo
$79.50 $108.00

New to Sale

The detail view of the Southern Tide Driver Ocean Echo Printed Polo by Southern Tide - Nautical Blue
Driver Ocean Echo Printed Polo
$108.00
Best Seller
The lifestyle view of the Southern Tide Skipjack Polo Shirt by Southern Tide - True Navy
Skipjack Polo Shirt
$98.00

Selling Fast!

The detail view of the Southern Tide Driver Fintastic Frenzy Printed Polo by Southern Tide - Ocean Channel
Driver Fintastic Frenzy Printed Polo
$108.00
Coastal Breeze®
The front view of the Southern Tide Moonlight Bay Stripe Coastal Breeze® Performance Polo by Southern Tide - Channel Marker Red
Moonlight Bay Stripe Coastal Breeze® Performance Polo
$79.50 $108.00

NEW Cooling Fabric

The lifestyle view of the Southern Tide Driver Raise The Par Printed Polo by Southern Tide - Nautical Blue
Driver Raise The Par Printed Polo
$108.00
Best Seller
The front view of the Southern Tide Coastal Breeze® Meadowbrook Stripe Performance Polo by Southern Tide - Coral Beach
Coastal Breeze® Meadowbrook Stripe Performance Polo
$108.00

NEW Cooling Fabric

The front view of the Southern Tide Driver Wild Winds Stripe Polo by Southern Tide - Heather Blue Stream
Driver Wild Winds Stripe Polo
$69.50 $108.00
Coastal Breeze®
The front view of the Southern Tide Coastal Breeze® Oceanfront Stripe Pique Performance Polo by Southern Tide - Gulf Shores
Coastal Breeze® Oceanfront Stripe Pique Performance Polo
$79.50 $108.00

NEW Cooling Fabric

The front view of the Southern Tide USA Nautical Flags Skipjack Polo by Southern Tide - Classic White
USA Nautical Flags Skipjack Polo
$98.00

Selling Fast!

The front view of the Southern Tide USA Flag Skipjack Polo by Southern Tide - Navy
USA Flag Skipjack Polo
$98.00
Best Seller
The lifestyle view of the Southern Tide Team Colors Driver Spacedye Polo Shirt by Southern Tide - Crimson
Team Colors Driver Spacedye Polo Shirt
$95.00
+ 5
The front view of the Southern Tide Skipjack Gameday Colors Polo Shirt by Southern Tide - Crimson
Skipjack Gameday Colors Polo Shirt
$89.50
+ 1
The detail view of the Southern Tide Driver Gameplay Polo by Southern Tide - Black
Driver Gameplay Printed Polo
$98.00

Selling Fast!

The detail view of the Southern Tide Driver Getting Ziggy With It Printed Polo by Southern Tide - Orange Blossom
Driver Getting Ziggy With It Printed Polo
$69.50 $108.00

New to Sale

The detail view of the Southern Tide Driver ST Nautical Flag Printed Polo by Southern Tide - Nautical Blue
Driver ST Nautical Flag Printed Polo
$108.00
The detail view of the Southern Tide Driver Seawatch Printed Polo by Southern Tide - Shore Blue
Driver Seawatch Printed Polo
$79.50 $108.00

New to Sale

Final Sale
The front view of the Southern Tide brrr°®-die 8" Performance Short in Hazelnut Khaki by Southern Tide - Hazelnut Khaki
brrr°®-die 8" Performance Short
$59.50 $108.00
+ 4
Coastal Breeze®
The front view of the Southern Tide Coral Vista Seersucker 8" Coastal Breeze® Performance Short in Nautical Blue by Southern Tide - Nautical Blue
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$99.50 $128.00

NEW Cooling Fabric

Final Sale
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Claret Red
Channel Marker 7" Stretch Chino Short
$49.50 $118.00

Selling Fast!

Final Sale
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Pineapple
Channel Marker 7" Stretch Chino Short
$49.50 $118.00

Selling Fast!

Best Seller
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - True Navy
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Stone
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Best Seller
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Seagull Grey
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sandstone Khaki
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Final Sale
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Gulf Shores
Birdie 8" Coastal Breeze® Performance Short
$49.50 $108.00

NEW Cooling Fabric

Final Sale
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sea Pink
Birdie 8" Coastal Breeze® Performance Short
$49.50 $108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Coastal Breeze®
The lifestyle view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Nautical Blue
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Seersucker 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$99.50 $128.00

NEW Cooling Fabric

Final Sale
The front view of the Southern Tide Surf Rider Short by Southern Tide - Ocean Channel
Surf Rider Short
$39.50 $98.00

Selling Fast!

Final Sale
The front view of the Southern Tide Surf Rider Short by Southern Tide - Stone
Surf Rider Short
$39.50 $98.00

Selling Fast!

Final Sale
The front view of the Southern Tide Surf Rider Short by Southern Tide - Nautical Blue
Surf Rider Short
$39.50 $98.00
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Seagull Grey
Channel Marker 7" Stretch Chino Short
$118.00
Final Sale
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Gulf Shores
Channel Marker 7" Stretch Chino Short
$49.50 $118.00

Selling Fast!

Final Sale
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Ocean Channel
Channel Marker 7" Stretch Chino Short
$49.50 $118.00

Selling Fast!

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Stone
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

Best Seller
The back view of the Men's Navy Original Skipjack Short Sleeve T-Shirt by Southern Tide - Yacht Blue
Original Skipjack Short Sleeve T-Shirt
$48.00
The back view of the Southern Tide Americana Trout Basket Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Americana Trout Basket Short Sleeve T-Shirt
$34.50 $48.00

Selling Fast!

The back view of the Men's Navy Long Sleeve Original Skipjack T-shirt by Southern Tide - Yacht Blue
Long Sleeve Original Skipjack T-shirt
$52.00
The back view of the Southern Tide Vintage Firecracker Label Short Sleeve T-Shirt by Southern Tide - Channel Marker Red
Vintage Firecracker Label Short Sleeve T-Shirt
$34.50 $48.00

Selling Fast!

The back view of the Southern Tide Americana Kayaks Long Sleeve Performance T-Shirt by Southern Tide - Nautical Blue
Americana Kayaks Long Sleeve Performance T-Shirt
$39.50 $58.00

New to Sale

The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Ocean Channel by Southern Tide - Ocean Channel
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Rush Blue by Southern Tide - Rush Blue
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The back view of the Southern Tide Americana Wooden Flag Long Sleeve T-Shirt by Southern Tide - Classic White
Americana Wooden Flag Long Sleeve T-Shirt
$56.00
The front view of the Southern Tide Americana Embroidered Short Sleeve T-Shirt by Southern Tide - Classic White
Americana Embroidered Short Sleeve T-Shirt
$58.00
The back view of the Southern Tide American Skipjack Short Sleeve T-Shirt by Southern Tide - Navy
American Skipjack Short Sleeve T-Shirt
$52.00

Selling Fast!

The back view of the Southern Tide Skipjack Shrimp Boat Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Skipjack Shrimp Boat Short Sleeve T-Shirt
$48.00

Selling Fast!

The back view of the Southern Tide Team Colors Rising Skipjack Short Sleeve T-Shirt by Southern Tide - Chianti
Team Colors Rising Skipjack Short Sleeve T-Shirt
$48.00

Selling Fast!

The back view of the Southern Tide Original Skipjack Long Sleeve Pocket T-Shirt by Southern Tide - Ocean Channel
Original Skipjack Long Sleeve Pocket T-Shirt
$52.00

Selling Fast!

The back view of the Southern Tide Retro Original Skipjack Long Sleeve T-Shirt by Southern Tide - Navy
Retro Original Skipjack Long Sleeve T-Shirt
$52.00

Selling Fast!

Best Seller
The back view of the Southern Tide Rising Skipjack Long Sleeve T-Shirt by Southern Tide - Navy
Rising Skipjack Long Sleeve T-Shirt
$52.00
The front view of the Southern Tide Embroidered Skipjack Short Sleeve T-Shirt by Southern Tide - Chianti and Black
Embroidered Skipjack Short Sleeve T-Shirt
$58.00
+ 4
The lifestyle view of the Southern Tide Solid Maritime Swim Trunk by Southern Tide - Dress Blue
Solid Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Rolling Waves Swim Trunk by Southern Tide - Boat Blue
Rolling Waves Swim Trunk
$69.50 $98.00

New to Sale

The front view of the Southern Tide Beach Palms Swim Trunk by Southern Tide - Sunkist Coral
Beach Palms Swim Trunk
$59.50 $98.00

Selling Fast!

The front view of the Southern Tide Tropical Tango Maritime Swim Trunk by Southern Tide - Nautical Blue
Tropical Tango Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Seersucker Stripe Maritime Swim Trunk by Southern Tide - Island Pink
Seersucker Stripe Maritime Swim Trunk
$59.50 $98.00
The front view of the Southern Tide Colorblock Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Colorblock Seersucker Stripe Maritime Swim Trunk
$59.50 $98.00
The front view of the Southern Tide Feeling Fintastic Maritime Swim Trunk by Southern Tide - Nautical Blue
Feeling Fintastic Maritime Swim Trunk
$69.50 $98.00

New to Sale

The front view of the Southern Tide Marine Mirage Maritime Swim Trunk by Southern Tide - Channel Marker Red
Marine Mirage Maritime Swim Trunk
$69.50 $98.00

New to Sale

Final Sale
The front view of the Southern Tide Solid Swim Trunk 3 by Southern Tide - Ocean Channel
Solid Swim Trunk
$39.50 $98.00
Final Sale
The front view of the Southern Tide Shelter Cove Swim Trunk by Southern Tide - Poppy Red
Shelter Cove Swim Trunk
$59.50 $98.00
Final Sale
The front view of the Southern Tide Fintastic Swim Trunk by Southern Tide - Cerulean
Fintastic Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Jaw Breakers Swim Trunk by Southern Tide - Light Indigo
Jaw Breakers Swim Trunk
$49.50 $98.00
Final Sale
The lifestyle view of the Southern Tide Tide To The Shore Swim Trunk by Southern Tide - Light Indigo
Tide To The Shore Swim Trunk
$49.50 $98.00

Selling Fast!

Final Sale
The front view of the Southern Tide Shark Bait Swim Trunk by Southern Tide - Cerulean
Shark Bait Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash
Palmy Vibes Maritime Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Island Fronds Maritime Swim Trunk by Southern Tide - Blue Stream
Island Fronds Maritime Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Stripe Maritime Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Pineapple Parade Maritime Swim Trunk by Southern Tide - Blue Stream
Pineapple Parade Maritime Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys
Pelican Bay Gingham Maritime Swim Trunk
$49.50 $98.00
Final Sale
The front view of the Southern Tide Solid Maritime Swim Trunk by Southern Tide - Sea Pink
Solid Maritime Swim Trunk - Sea Pink
$49.50 $98.00

Best sellers

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New arrivals

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Collaborations

Brrr°

Exclusive fabric technology proven to instantly and permanently keep you cooler.

Beneath the waves

5% of net sales from this collection will be donated to support Beneath the Waves.

Rheos eyewear

Shop our exclusive line of floating sunglasses built for life on the water.