New Store Opening In Jacksonville, FL

New Store Opening In Jacksonville, FL


JACKSONVILLE, FL, November 6, 2019 –

​Simon, a global leader in premier shopping, dining and entertainment destinations, is pleased to announce that Southern Tide will open its doors at St. Johns Town Center this fall. The 2,000 square-foot location is slated to open mid-November along River City Drive between Dillard’s and Nordstrom. “We are thrilled that Southern Tide has chosen St. Johns Town Center as its official home in Jacksonville,” ​said Valerie Beaubrun, General Manager. “We pride ourselves on offering a  dynamic variety of tenants for our loyal shoppers and we are confident that Southern Tide’s storefront will seamlessly complement the center.”    

Southern Tide is a coastal lifestyle retailer with an array of apparel and accessory products for men, women, and children. The brand embodies a Southern state of mind, adventurous spirit, and premium style. Southern Tide is best known for its Skipjack Stretch Polo, deemed by many to be the most versatile premium polo shirt.   

The new store will be Southern Tide’s very first brand-owned store and​ will carry clothing and accessories for men, women, and youth, including classic sportswear, headwear, swim, and much more. “Southern Tide is excited to open its first Jacksonville store this fall. We’re ready to expand and target even more of North Florida, as well as join the Jacksonville community,” said Christopher Heyn, Southern Tide’s CEO. “Florida is a great market for our target consumer,  and we are very much looking forward to our partnership with St. Johns Town Center.”    

About Southern Tide:  Founded in 2006, Greenville, S.C.-based Southern Tide is a coastal lifestyle apparel brand that embodies a Southern state of mind and adventurous spirit. Southern Tide is best known for its Skipjack Polo, deemed by many to be the most comfortable premium polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide Signature Stores, more than  850 specialty retailers and premium department stores in more than 45 states across the United States, as well as online at ​​. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).    

About St. Johns Town Center  St. Johns Town Center is Jacksonville’s premier shopping destination, featuring 1.4 million square feet of sought-after retail, dining and experiential offerings unrivaled in North Florida. The super-regional lifestyle center has 11 anchor stores and more than 175 popular and upscale retailers, including over 60 retailers exclusive to Jacksonville. The beautifully designed, open-air shopping center attracts over 16 million visitors each year, with opportunities for guests to shop, dine, entertain and relax in Jacksonville’s Southside district. Among St. Johns Town Center’s amenities are the Park Green, text-ahead parking, children’s play area and an unparalleled variety of over 20 dining options to suit everyone’s tastes. In addition, St. Johns Town Center serves as a community gathering place, offering a variety of family-friendly programming year-round. For the latest information, please visit ​​ or visit us on Facebook, Twitter, and Instagram at @stjohnstowncenter. 

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