Southern Tide Creates Healthcare Heroes Collection

Southern Tide Creates Healthcare Heroes Collection


Southern Tide partners with SCHA to support & connect with Healthcare Workers nationwide by donating 100% of the proceeds from their new Healthcare Heroes Collection.

Southern Tide Partners with South Carolina Hospital Association for Launch of “Hats Off to Our Healthcare Heroes” Campaign, Brands Join Forces to Support Front Line Healthcare Workers

(Greenville, SC – April 7, 2020) 

Southern Tide, the premier apparel brand that continues to be the authoritative voice of coastal style, has partnered with the South Carolina Hospital Association (SCHA), which aids hospitals and health systems across the state.

Through this campaign, Southern Tide is working to raise much-needed assistance for the hardworking healthcare professionals on the frontlines in South Carolina and beyond through the “Hats Off to Our Healthcare Heroes” campaign, which launched this past Sunday, April 5th, 2020. Southern Tide will provide aid through sales of special limited-edition performance hats and t-shirts– emblazoned with an original design meant to show gratitude and recognition for our medical communities. The special edition unisex performance hats and t-shirts will be available on SouthernTide.com where Southern Tide will donate $15 per hat, $23 per short sleeve t-shirt and $28 per long sleeve t-shirt, representing 100% of Southern Tide’s profits, to SCHA for every unit sold through April 30th. This donation will go towards supporting healthcare workers, including physicians, nurses, and other hospital staff.

“Southern Tide is thrilled to partner with our friends at the South Carolina Hospital Association for this special initiative during these uncertain times we are facing,” said Christopher Heyn, Southern Tide CEO. He goes on to say, “We couldn’t think of a more deserving group of heroes than members of our medical community who are working tirelessly around the clock. In the upcoming weeks, we look to build upon this campaign and kick-off relationships with additional states. We want our frontline heroes to know that we are with them every step of the way and are incredibly grateful for all that they do.”

Support for like-minded organizations with shared missions and values has always been a part of the Southern Tide DNA. The Greenville, SC-based brand is now looking forward to working with a partner in their own backyard, as well as sharing this initiative with additional healthcare organizations across the country in the upcoming weeks.

“Southern Tide embodies a South Carolina brand with wonderful products and a big heart. Whenever South Carolina is in need, Southern Tide is the first to step-up. The South Carolina Hospital Association is honored to partner with them to help the real heroes of COVID-19, our selfless and committed healthcare workers. Together, we will beat this.” Thornton Kirby, President and CEO, South Carolina Hospital Association

Through the “Hats Off to Our Healthcare Heroes” campaign, Southern Tide and SCHA are looking forward to increasing support for the healthcare heroes risking their lives to care for others each and every day.

For more information, please visit SouthernTide.com.

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About Southern Tide:
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide Signature Stores, more than 850 specialty retailers and premium department stores in more than 49 states across the United States, as well as online at www.southerntide.com. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).

About the South Carolina Hospital Association:
The South Carolina Hospital Association is committed to making South Carolina one of the nation’s healthiest states by helping their hospitals and health systems provide the best care possible. They advocate for sound healthcare policies and legislation, facilitate collaboration to tackle problems that none of us could solve alone, find and share innovations and best practices, and provide data, education and business solutions to help their members better serve their patients and communities. SCHA is a private, not-for-profit organization founded in 1921 to serve as the collective voice of the state’s hospital community. Today, it comprises approximately 100 member