GREENVILLE, SC – March 30, 2021– Premier lifestyle and apparel brand Southern Tide announces a new, two-year sponsorship with The Credit One Charleston Open, the largest women’s only tennis tournament in North America, which will be held in April 2022, in Daniel Island, SC.
Based in Greenville, South Carolina, Southern Tide is a premium lifestyle brand combining modern design elements with preppy, southern style. Southern Tide continues to be the authoritative voice of coastal style and accommodates both those with an adventurous spirit and active lifestyle, as well as those looking for everyday style. The relationship between Southern Tide and The Credit One Charleston Open has evolved and grown organically, as both brands look to promote active lifestyles, which are embedded into their DNA.
To celebrate the partnership, the brand will take to the courts throughout the day for Southern Tide Day on April 5. Fans will have an opportunity to receive t-shirts and other promotional items as well as prize packages to lucky winners.
Carey Ann Campbell, Southern Tide CEO, states, “This multi-year partnership is an exciting move for the brand as we look to further our presence in the professional sports arena. The Charleston Open’s combination of sports and fanfare is everything that embodies Southern Tide, and we couldn’t be more thrilled to be a part of this tournament.”
Southern Tide signage will be seen all throughout the tournament, both on and off the courts, and the brand will have two thirty-second national commercials on the Tennis Channel. For fans looking to add Southern Tide apparel to their wardrobe, there will be a Southern Tide pop-up shop across the grand lawn for the duration of the tournament. The coastal-chic themed shop will feature the latest styles from the Spring 2022 collection as well as an area to lounge. Match attendees will also find co-branded merchandise in the main merchandise tent.
“We are excited to welcome Southern Tide as a Credit One Charleston Open partner this year. Southern Tide is a brand with deep roots in the south as well as an overarching mission that delivers the premium, coastal lifestyle while catering to life outdoors, and we couldn’t think of a better partner for our tournament. We look forward to an exciting few years ahead with Southern Tide,” said Bob Moran, president of Charleston Tennis, LLC.
The highly anticipated Credit One Charleston Open will welcome back fans this spring for the first time since 2019 and will run from April 2-10, 2022. The newly modernized Credit One Stadium will also be unveiled during the tournament, offering upgraded seating options and elevated hospitality experiences. This year marks the 50th-anniversary celebration of the tournament.
More information can be found on southerntide.com
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide’s company owned stores, Southern Tide Signature Stores and online at www.southerntide.com. Products can also be found in more than 850 specialty retailers, and premium department stores across the United States. Southern Tide is a wholly-owned subsidiary of Oxford Industries (NYSE: OXM).
About the Credit One Charleston Open
The Credit One Charleston Open is North America’s largest women’s-only tennis tournament. The event, formerly known as the Volvo Car Open, moved to Charleston, S.C., in 2001 from Hilton Head Island, S.C., and will celebrate its 50th year in 2022. The Credit One Charleston Open traditionally welcomes more than 90,000 spectators each year. The tournament features a singles draw of 56 players, a qualifying draw of 32 players and a doubles draw of 16 players. In conjunction with Tennis Channel and WTA Media, the Credit One Charleston Open is showcased from the first ball struck in main draw competition to the last ball played in finals, throughout the U.S. and 174 international partners. The tournament receives more than 100 hours of tennis coverage, broadcast live from Charleston across the globe to millions of fans. The tournament is operated by Charleston Tennis, LLC. For more information on the Credit One Charleston Open, visit creditonecharlestonopen.com, call (843) 856-7900, email info@charlestontennisllc.com, Facebook (Credit One Charleston Open), Twitter (@CharlestonOpen) or Instagram
(@CreditOneCharlestonOpen).
About Credit One Bank
Credit One Bank, N.A. is a financial services company based in Las Vegas. Driven by data, Credit One Bank offers a spectrum of products for people in all stages of their financial life including credit cards through the Visa®, Mastercard® and American Express® networks. Founded in 1984, Credit One Bank is one of the fastest-growing credit card providers in the United States. Credit One Bank is the Official Credit Card of NASCAR®, the Las Vegas Raiders, the Vegas Golden Knights, and Best Friends Animal Society®, and is a proud partner of WWE® and Six Flags®. Learn more at CreditOneBank.com and on social media (@CreditOneBank) on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
