As one of the fasting growing lifestyle brands, Southern Tide continues to evolve and redefine the boundaries of a classic Southern brand with significant wholesale growth and a relevant southern design aesthetic. As the brand approaches their 10-year anniversary, they are poised to launch their highly anticipated women’s collection for Spring 2016. The brand’s decision to launch Southern Tide women’s collection is an exciting and logical next step for the growing company.
The Southern Tide Spring Summer 2016 Collection is inspired by the brand’s grassroots values and admiration for southern heritage. Featuring patterns inspired by Charleston architecture and colors from the shoreline, the iconic brand’s new season expands on their classic design aesthetic while including updates on existing styles, such as the renowned Skipjack Polo. With captivating charm and attention to detail, the SS16 Collection builds upon Southern Tide’s dedication to value.
“We strongly believe that surrounding ourselves with the very best is the only way a brand can grow in today’s competitive market. In our growth, we feel it is important for the brand to showcase an authentic point of view that speaks to our brand’s roots. We will always stay true to those values.” Founder and Creative Director, Allen Stephenson.
After 10 years in business and the establishment of an unwavering brand identity, Southern Tide will launch the awaited women’s collection for Spring 2016. Filled with bright colors and luxe fabrics, the SS16 Women’s Collection is perfect for every summer destination, from the beach to the country club. The collection is a full assortment featuring sportswear, swimwear and accessories. The collection price point starts at $40 upward to $220 (retail), sitting in the contemporary space; including chic summer essentials in patterns and prints inspired by Southern heritage and charm. With linen tops, seersucker basics, gorgeous swimwear, and classic tailored shorts, the versatile debut collection embraces the brand’s nautical motifs and cultivated styles. Exuding effortless elegance and authentic style, the Southern Tide woman embodies this refined aesthetic with ease.