Memorial Day Event

Memorial Day Event

For a limited time, enjoy 25% OFF select shorts, tees and swim for the family.
Prices as marked.

For a limited time, enjoy 25% OFF select shorts, tees and swim for the family.
Prices as marked.

Shop Select Men's Styles

Shop Select Men's Styles

The front view of the Southern Tide brrr°®-die 8" Performance Short in Hazelnut Khaki by Southern Tide - Hazelnut Khaki
brrr°®-die 8" Performance Short
$108.00
+ 6
The front view of the Southern Tide brrr°®-die 8" Performance Short in Sunkist Coral by Southern Tide - Sunkist Coral
brrr°®-die 8" Performance Short
$108.00

Selling Fast!

+ 6
Coastal Breeze®
The front view of the Southern Tide Coral Vista Seersucker 8" Coastal Breeze® Performance Short in Nautical Blue by Southern Tide - Nautical Blue
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Claret Red
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Pineapple
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

Best Seller
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - True Navy
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Stone
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Seagull Grey
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sandstone Khaki
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Gulf Shores
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The lifestyle view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Nautical Blue
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Seersucker 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

The front view of the Southern Tide Surf Rider Short by Southern Tide - Ocean Channel
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Stone
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Nautical Blue
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Seagull Grey
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

Best Seller
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Stone
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Nautical Blue
Channel Marker 7" Stretch Chino Short
$118.00
The front view of the Southern Tide brrr°®-die 8" Performance Short in Perfect Storm by Southern Tide - Perfect Storm
brrr°®-die 8" Performance Short
$108.00
+ 6
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Best Seller
The front view of the Southern Tide brrr°®-illiant Performance T-Shirt by Southern Tide - Classic White
brrr°®-illiant Performance T-Shirt
$58.50 $78.00
Limited Edition
The lifestyle view of the Southern Tide Center Console Short Sleeve T-Shirt by Southern Tide - Offshore Green
Center Console Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

Best Seller
The front view of the Southern Tide brrr°®-illiant Performance Long Sleeve T-Shirt by Southern Tide - Classic White
brrr°®-illiant Performance Long Sleeve T-Shirt
$66.00 $88.00
Best Seller
The back view of the Men's Navy Original Skipjack Short Sleeve T-Shirt by Southern Tide - Yacht Blue
Original Skipjack Short Sleeve T-Shirt
$36.00 $48.00
The back view of the Southern Tide Americana Trout Basket Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Americana Trout Basket Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

The back view of the Men's Navy Long Sleeve Original Skipjack T-shirt by Southern Tide - Yacht Blue
Long Sleeve Original Skipjack T-shirt
$39.00 $52.00
The back view of the Southern Tide Vintage Firecracker Label Short Sleeve T-Shirt by Southern Tide - Channel Marker Red
Vintage Firecracker Label Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

Best Seller
The back view of the Southern Tide Skipjack Fill Fireworks Short Sleeve T-Shirt by Southern Tide - Classic White
Skipjack Fill Fireworks Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

Limited Edition
The back view of the Southern Tide Pier Fireworks Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Pier Fireworks Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

The back view of the Southern Tide Skipjack Classic Badge Short Sleeve T-Shirt by Southern Tide - Emerald
Skipjack Classic Badge Short Sleeve T-Shirt
$36.00 $48.00
The back view of the Southern Tide Americana Kayaks Long Sleeve Performance T-Shirt by Southern Tide - Nautical Blue
Americana Kayaks Long Sleeve Performance T-Shirt
$43.50 $58.00
Limited Edition
The back view of the Southern Tide Buoy Short Sleeve T-Shirt by Southern Tide - Light Pink
Buoy Short Sleeve T-Shirt
$36.00 $48.00

Selling Fast!

The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Ocean Channel by Southern Tide - Ocean Channel
Classic Short Sleeve Pocket T-Shirt
$28.50 $38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Long Sleeve Pocket T-Shirt
$31.50 $42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Long Sleeve Pocket T-Shirt
$31.50 $42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Rush Blue by Southern Tide - Rush Blue
Classic Long Sleeve Pocket T-Shirt
$31.50 $42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Short Sleeve Pocket T-Shirt
$28.50 $38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Short Sleeve Pocket T-Shirt
$28.50 $38.00

25% off 3+ Classic Tees

+ 12
The back view of the Southern Tide Americana Wooden Flag Long Sleeve T-Shirt by Southern Tide - Classic White
Americana Wooden Flag Long Sleeve T-Shirt
$56.00
The front view of the Southern Tide Americana Embroidered Short Sleeve T-Shirt by Southern Tide - Classic White
Americana Embroidered Short Sleeve T-Shirt
$58.00
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Best Seller
The front view of the Southern Tide Solid Maritime Swim Trunk by Southern Tide - Channel Marker Red
Solid Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

Best Seller
The front view of the Southern Tide Rolling Waves Swim Trunk by Southern Tide - Boat Blue
Rolling Waves Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Beach Palms Swim Trunk by Southern Tide - Sunkist Coral
Beach Palms Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Tropical Tango Maritime Swim Trunk by Southern Tide - Nautical Blue
Tropical Tango Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Island Fronds Maritime Swim Trunk by Southern Tide - Blue Stream
Island Fronds Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Stripe Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Pineapple Parade Maritime Swim Trunk by Southern Tide - Blue Stream
Pineapple Parade Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Seersucker Stripe Maritime Swim Trunk by Southern Tide - Island Pink
Seersucker Stripe Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Colorblock Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Colorblock Seersucker Stripe Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash
Palmy Vibes Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys
Pelican Bay Gingham Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Feeling Fintastic Maritime Swim Trunk by Southern Tide - Nautical Blue
Feeling Fintastic Maritime Swim Trunk
$73.50 $98.00

NEW Compression Liner

The front view of the Southern Tide Marine Mirage Maritime Swim Trunk by Southern Tide - Channel Marker Red
Marine Mirage Maritime Swim Trunk
$73.50 $98.00

Selling Fast!

The front view of the Southern Tide Ocean Echo Maritime Swim Trunk by Southern Tide - Ocean Channel
Ocean Echo Maritime Swim Trunk
$73.50 $98.00

Selling Fast!

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Shop Select Women's Styles

Shop Select Women's Styles

Reversible
The front lifestyle view of the Southern Tide Reversible Bandeau One-Piece Swimsuit by Southern Tide - Ocean Channel
Reversible Bandeau One-Piece Swimsuit
$103.50 $138.00

Selling Fast!

The front lifestyle view of the Southern Tide Seersucker Lace-Up One-Piece Swimsuit by Southern Tide - Ocean Channel
Seersucker Lace-Up One-Piece Swimsuit
$103.50 $138.00

Selling Fast!

Reversible
The front lifestyle view of the Southern Tide Reversible Tropical Stripe Banded Bikini Top by Southern Tide - Florida Keys
Reversible Tropical Stripe Banded Bikini Top
$58.50 $78.00

Selling Fast!

Reversible
The back lifestyle view of the Southern Tide Reversible Tropical Stripe Hipster Bikini Bottom by Southern Tide - Florida Keys
Reversible Tropical Stripe Hipster Bikini Bottom
$51.00 $68.00

Selling Fast!

The front lifestyle view of the Southern Tide Colorblock Bikini Top by Southern Tide - Florida Keys
Colorblock Bikini Top
$51.00 $68.00

Selling Fast!

The back lifestyle view of the Southern Tide Colorblock Bikini Bottom by Southern Tide - Florida Keys
Colorblock Bikini Bottom
$43.50 $58.00

Selling Fast!

The front lifestyle view of the Southern Tide Solid Ruffle One-Piece Swimsuit by Southern Tide - Florida Keys
Solid Ruffle One-Piece Swimsuit
$96.00 $128.00
The lifestyle view of the Southern Tide Gingham Banded Ruffle Bikini Top by Southern Tide - Island Pink
Gingham Banded Ruffle Bikini Top
$58.50 $78.00

Selling Fast!

The front lifestyle view of the Southern Tide Gingham Banded Bikini Bottom by Southern Tide - Island Pink
Gingham Banded Bikini Bottom
$51.00 $68.00
The front lifestyle view of the Southern Tide Gingham Tankini by Southern Tide - Island Pink
Gingham Tankini Top
$63.75 $85.00
The front lifestyle view of the Southern Tide Floral Bell Sleeve Short Tunic Cover-Up by Southern Tide - Island Pink
Floral Bell Sleeve Short Tunic Cover-Up
$74.25 $99.00
The front lifestyle view of the Southern Tide Halter Neck Short Cover-Up Dress by Southern Tide - Ocean Channel
Halter Neck Short Cover-Up Dress
$74.25 $99.00
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The front view of the Southern Tide 5" Caroline Printed Short by Southern Tide - Florida Keys
5" Caroline Printed Short
$78.00
The front view of the Southern Tide 3" Leah Printed Short by Southern Tide - Florida Keys
3" Leah Printed Short
$78.00
The front view of the Southern Tide Emilia Linen Woven Short by Southern Tide - Sand White
Emilia Linen Woven Short
$98.00
The front view of the Southern Tide Emilia Striped Linen Woven Short by Southern Tide - Island Pink
Emilia Striped Linen Woven Short
$98.00
The front view of the Southern Tide Emilia Denim Woven Short by Southern Tide - Medium Wash Indigo
Emilia Denim Woven Short
$98.00
Best Seller
The front view of the Southern Tide Women's 3 Inch Leah Short by Southern Tide - Sea Pink
3" Leah Short
$78.00

Selling Fast!

Best Seller
The front view of the Southern Tide Women's 5" Caroline Short by Southern Tide - Nautical Blue
5" Caroline Short
$78.00
The front view of the Southern Tide Wendi Elastic Waist Short by Southern Tide - Dewdrop Blue
Wendi Elastic Waist Short
$98.00
Best Seller
The front view of the Southern Tide Mary Ellen Madras short by Southern Tide - White Sand
Mary Ellen Madras Short
$88.00
Best Seller
The front view of the Southern Tide Vivica Double Cloth Garment Dye Short by Southern Tide - Island Pink
Vivica Double Cloth Short
$88.00
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Shop Select Kids' Styles

Shop Select Kids' Styles

Best Seller
The back view of the Kid's Original Skipjack T-Shirt by Southern Tide - Offshore Green
Kids Original Skipjack T-Shirt
$24.00 $32.00

Selling Fast!

Best Seller
The back view of the Southern Tide Kids Sketched Baseball Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Kids Sketched Baseball Short Sleeve T-Shirt
$24.00 $32.00
The front view of the Southern Tide Kids Skipjacks Performance Short Sleeve T-Shirt by Southern Tide - Classic White
Kids Skipjacks Performance Short Sleeve T-Shirt
$28.50 $38.00

Selling Fast!

The back view of the Southern Tide Kids Shark Attack Performance Long Sleeve T-Shirt by Southern Tide - Cerulean
Kids Shark Attack Performance Long Sleeve T-Shirt
$42.00

Selling Fast!

The back view of the Southern Tide Kids Long Sleeve Original Skipjack T-Shirt by Southern Tide - Classic White
Kids Long Sleeve Original Skipjack T-shirt
$28.50 $38.00
Best Seller
The back view of the Southern Tide Kids Nautical Flags Long Sleeve Performance T-Shirt by Southern Tide - Gulf Shores
Kids Nautical Flags Long Sleeve Performance T-Shirt
$31.50 $42.00

Selling Fast!

The back view of the Southern Tide Kids Skipjack Food & Beverage Cart Short Sleeve T-Shirt by Southern Tide - Nautical Blue
Kids Skipjack Food & Beverage Cart Short Sleeve T-Shirt
$19.50 $32.00

Selling Fast!

The back view of the Southern Tide Kids Reel Fly Adams Short Sleeve T-Shirt by Southern Tide - Island Pink
Kids Reel Fly Adams Short Sleeve T-Shirt
$19.50 $32.00

Selling Fast!

The back view of the Southern Tide Kids Golf Close One Short Sleeve T-Shirt by Southern Tide - Green Ash
Kids Golf Close One Short Sleeve T-Shirt
$32.00
The back view of the Southern Tide Kids Beach Catamarans Short Sleeve T-Shirt by Southern Tide - Pineapple
Kids Beach Catamarans Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Skipjack Scuba Flag Short Sleeve T-Shirt by Southern Tide - Nautical Blue
Kids Skipjack Scuba Flag Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Sailboat Skipjack Fill Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Kids Sailboat Skipjack Fill Short Sleeve T-Shirt
$19.50 $32.00
Best Seller
The back view of the Southern Tide Kids Mahi Deep Sea Fishing Short Sleeve T-Shirt by Southern Tide - Florida Keys
Kids Mahi Deep Sea Fishing Short Sleeve T-Shirt
$24.00 $32.00
The back view of the Southern Tide Kids Marsh Wagon Short Sleeve T-Shirt by Southern Tide - Clear Day Blue
Kids Marsh Wagon Short Sleeve T-Shirt
$24.00 $32.00
The back view of the Southern Tide Kids Skipjack Beach Badge Long Sleeve Performance T-Shirt by Southern Tide - Classic White
Kids Skipjack Beach Badge Long Sleeve Performance T-Shirt
$36.00 $48.00
Best Seller
The back view of the Southern Tide Kids Skipjack Fill Tackle Tangle Short Sleeve T-Shirt by Southern Tide - Nautical Blue
Kids Skipjack Fill Tackle Tangle Short Sleeve T-Shirt
$24.00 $32.00
Best Seller
The back view of the Southern Tide Kids Skipjack Classic Badge Short Sleeve T-Shirt by Southern Tide - Emerald
Kids Skipjack Classic Badge Short Sleeve T-Shirt
$24.00 $32.00
The back view of the Southern Tide Kids Beach Lure Short Sleeve T-Shirt by Southern Tide - Orange Blossom
Kids Beach Lure Short Sleeve T-Shirt
$24.00 $32.00
Best Seller
The back view of the Southern Tide Kids Marlin Badge Short Sleeve T-Shirt by Southern Tide - Sunshine
Kids Marlin Badge Short Sleeve T-Shirt
$24.00 $32.00
Best Seller
The back view of the Southern Tide Kids Skipjack Fill Fireworks Short Sleeve T-Shirt by Southern Tide - Channel Marker Red
Kids Skipjack Fill Fireworks Short Sleeve T-Shirt
$24.00 $32.00

Selling Fast!

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Best Seller
The front view of the Southern Tide Boys Rolling Waves Swim Trunk by Southern Tide - Boat Blue
Boys Rolling Waves Swim Trunk
$45.00 $60.00
Best Seller
The front view of the Southern Tide Boys Beach Palms Swim Trunk by Southern Tide - Sunkist Coral
Boys Beach Palms Swim Trunk
$45.00 $60.00
Best Seller
The front view of the Southern Tide Boys Solid Maritime Swim Trunk by Southern Tide - Sea Pink
Boys Solid Maritime Swim Trunk
$45.00 $60.00
The front view of the Southern Tide Boys Pop Lock & Dock It Maritime Swim Trunk by Southern Tide - Blue Stream
Boys Pop Lock & Dock It Maritime Swim Trunk
$44.63 $59.50
The front view of the Southern Tide Boys Gulf Haven Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Boys Gulf Haven Seersucker Stripe Maritime Swim Trunk
$44.63 $59.50
The front view of the Southern Tide Boys Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash
Boys Palmy Vibes Maritime Swim Trunk
$44.63 $59.50

Selling Fast!

The front view of the Southern Tide Boys Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys
Boys Pelican Bay Gingham Maritime Swim Trunk
$44.63 $59.50
The front view of the Southern Tide Boys Wave Swim Trunk by Southern Tide - Ocean Channel
Boys Wave Swim Trunk
$44.63 $59.50
New
The front view of the Southern Tide Boys Nautical Flags Swim Trunk by Southern Tide - Nautical Blue
Boys Nautical Flags Swim Trunk
$44.63 $59.50
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Best Seller
The front view of the Southern Tide Boys Shoreline Active Short by Southern Tide - Nautical Blue
Boys Shoreline Active Short
$49.50
+ 2
The front view of the Southern Tide Boys Bogey Short by Southern Tide - Nautical Blue
Boys Bogey Short
$59.50
Best Seller
The front view of the Kid's Grey T3 Gulf Short by Southern Tide - Seagull Grey
Boys T3 Gulf Short
$59.50
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