Memorial Day Event

Memorial Day Event

For a limited time, enjoy 25% OFF select shorts, tees and swim for the family.
Prices as marked.

For a limited time, enjoy 25% OFF select shorts, tees and swim for the family.
Prices as marked.

Shop Select Men's Styles

Shop Select Men's Styles

The front view of the Southern Tide brrr°®-die 8" Performance Short in Hazelnut Khaki by Southern Tide - Hazelnut Khaki hover
brrr°®-die 8" Performance Short
$108.00

Selling Fast!

+ 6
The front view of the Southern Tide brrr°®-die 8" Performance Short in Sunkist Coral by Southern Tide - Sunkist Coral hover
brrr°®-die 8" Performance Short
$108.00

Selling Fast!

+ 6
Coastal Breeze®
The front view of the Southern Tide Coral Vista Seersucker 8" Coastal Breeze® Performance Short in Nautical Blue by Southern Tide - Nautical Blue hover
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

New Color
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Claret Red hover
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

+ 1
New Color
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Pineapple hover
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - True Navy hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Stone hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Seagull Grey hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sandstone Khaki hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Gulf Shores hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sea Pink hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The lifestyle view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Nautical Blue hover
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 2
Coastal Breeze®
The front view of the Southern Tide Seersucker 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel hover
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

The front view of the Southern Tide Surf Rider Short by Southern Tide - Ocean Channel hover
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Stone hover
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Nautical Blue hover
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Seagull Grey hover
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

+ 1
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Gulf Shores hover
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

+ 1
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Ocean Channel hover
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

+ 1
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Best Seller
The front view of the Southern Tide brrr°®-illiant Performance T-Shirt by Southern Tide - Classic White hover
brrr°®-illiant Performance T-Shirt
$78.00
Limited Edition
The lifestyle view of the Southern Tide Center Console Short Sleeve T-Shirt by Southern Tide - Offshore Green hover
Center Console Short Sleeve T-Shirt
$48.00

Selling Fast!

The front view of the Southern Tide brrr°®-illiant Performance Long Sleeve T-Shirt by Southern Tide - Classic White hover
brrr°®-illiant Performance Long Sleeve T-Shirt
$88.00
Best Seller
The back view of the Men's Navy Original Skipjack Short Sleeve T-Shirt by Southern Tide - Yacht Blue The front view of the Men's Navy Original Skipjack Short Sleeve T-Shirt by Southern Tide - Yacht Blue
Original Skipjack Short Sleeve T-Shirt
$48.00
The back view of the Southern Tide Americana Trout Basket Short Sleeve T-Shirt by Southern Tide - Ocean Channel hover
Americana Trout Basket Short Sleeve T-Shirt
$48.00

Selling Fast!

The back view of the Men's Navy Long Sleeve Original Skipjack T-shirt by Southern Tide - Yacht Blue The front view of the Men's Navy Long Sleeve Original Skipjack T-shirt by Southern Tide - Yacht Blue
Long Sleeve Original Skipjack T-shirt
$52.00
The back view of the Southern Tide Vintage Firecracker Label Short Sleeve T-Shirt by Southern Tide - Channel Marker Red hover
Vintage Firecracker Label Short Sleeve T-Shirt
$48.00

Selling Fast!

The back view of the Southern Tide Skipjack Fill Fireworks Short Sleeve T-Shirt by Southern Tide - Classic White hover
Skipjack Fill Fireworks Short Sleeve T-Shirt
$48.00

Selling Fast!

Limited Edition
The back view of the Southern Tide Pier Fireworks Short Sleeve T-Shirt by Southern Tide - Ocean Channel hover
Pier Fireworks Short Sleeve T-Shirt
$48.00

Selling Fast!

The back view of the Southern Tide Skipjack Classic Badge Short Sleeve T-Shirt by Southern Tide - Emerald hover
Skipjack Classic Badge Short Sleeve T-Shirt
$48.00
The back view of the Southern Tide Americana Kayaks Long Sleeve Performance T-Shirt by Southern Tide - Nautical Blue hover
Americana Kayaks Long Sleeve Performance T-Shirt
$58.00
Limited Edition
The back view of the Southern Tide Buoy Short Sleeve T-Shirt by Southern Tide - Light Pink hover
Buoy Short Sleeve T-Shirt
$48.00

Selling Fast!

The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Ocean Channel by Southern Tide - Ocean Channel hide
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White hide
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green hide
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Rush Blue by Southern Tide - Rush Blue hide
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White hide
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green hide
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The back view of the Southern Tide Americana Wooden Flag Long Sleeve T-Shirt by Southern Tide - Classic White hover
Americana Wooden Flag Long Sleeve T-Shirt
$56.00
The front view of the Southern Tide Americana Embroidered Short Sleeve T-Shirt by Southern Tide - Classic White The back view of the Southern Tide Americana Embroidered Short Sleeve T-Shirt by Southern Tide - Classic White
Americana Embroidered Short Sleeve T-Shirt
$58.00

Selling Fast!

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Best Seller
The front view of the Southern Tide Solid Maritime Swim Trunk by Southern Tide - Channel Marker Red hover
Solid Maritime Swim Trunk
$98.00

NEW Compression Liner

Best Seller
The front view of the Southern Tide Rolling Waves Swim Trunk by Southern Tide - Boat Blue hover
Rolling Waves Swim Trunk
$98.00

Selling Fast!

The front view of the Southern Tide Beach Palms Swim Trunk by Southern Tide - Sunkist Coral hover
Beach Palms Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Tropical Tango Maritime Swim Trunk by Southern Tide - Nautical Blue hover
Tropical Tango Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Island Fronds Maritime Swim Trunk by Southern Tide - Blue Stream hover
Island Fronds Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Stripe Maritime Swim Trunk by Southern Tide - Blue Stream hover
Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Pineapple Parade Maritime Swim Trunk by Southern Tide - Blue Stream hover
Pineapple Parade Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Seersucker Stripe Maritime Swim Trunk by Southern Tide - Island Pink hover
Seersucker Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Colorblock Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream hover
Colorblock Seersucker Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash hover
Palmy Vibes Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys hover
Pelican Bay Gingham Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Feeling Fintastic Maritime Swim Trunk by Southern Tide - Nautical Blue hover
Feeling Fintastic Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Marine Mirage Maritime Swim Trunk by Southern Tide - Channel Marker Red hover
Marine Mirage Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Ocean Echo Maritime Swim Trunk by Southern Tide - Ocean Channel hover
Ocean Echo Maritime Swim Trunk
$98.00

Selling Fast!

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Shop Select Women's Styles

Shop Select Women's Styles

Reversible
The front lifestyle view of the Southern Tide Reversible Bandeau One-Piece Swimsuit by Southern Tide - Ocean Channel hover
Reversible Bandeau One-Piece Swimsuit
$138.00

Selling Fast!

The front lifestyle view of the Southern Tide Seersucker Lace-Up One-Piece Swimsuit by Southern Tide - Ocean Channel hover
Seersucker Lace-Up One-Piece Swimsuit
$138.00

Selling Fast!

Reversible
The front lifestyle view of the Southern Tide Reversible Tropical Stripe Banded Bikini Top by Southern Tide - Florida Keys hover
Reversible Tropical Stripe Banded Bikini Top
$78.00

Selling Fast!

Reversible
The back lifestyle view of the Southern Tide Reversible Tropical Stripe Hipster Bikini Bottom by Southern Tide - Florida Keys hover
Reversible Tropical Stripe Hipster Bikini Bottom
$68.00

Selling Fast!

The front lifestyle view of the Southern Tide Colorblock Bikini Top by Southern Tide - Florida Keys hover
Colorblock Bikini Top
$68.00

Selling Fast!

The back lifestyle view of the Southern Tide Colorblock Bikini Bottom by Southern Tide - Florida Keys hover
Colorblock Bikini Bottom
$58.00

Selling Fast!

The front lifestyle view of the Southern Tide Solid Ruffle One-Piece Swimsuit by Southern Tide - Florida Keys hover
Solid Ruffle One-Piece Swimsuit
$128.00
The lifestyle view of the Southern Tide Gingham Banded Ruffle Bikini Top by Southern Tide - Island Pink hover
Gingham Banded Ruffle Bikini Top
$78.00

Selling Fast!

The front lifestyle view of the Southern Tide Gingham Banded Bikini Bottom by Southern Tide - Island Pink hover
Gingham Banded Bikini Bottom
$68.00

Selling Fast!

The front lifestyle view of the Southern Tide Gingham Tankini by Southern Tide - Island Pink hover
Gingham Tankini Top
$85.00
The front lifestyle view of the Southern Tide Floral Bell Sleeve Short Tunic Cover-Up by Southern Tide - Island Pink hover
Floral Bell Sleeve Short Tunic Cover-Up
$99.00
The front lifestyle view of the Southern Tide Halter Neck Short Cover-Up Dress by Southern Tide - Ocean Channel hover
Halter Neck Short Cover-Up Dress
$99.00
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The front view of the Southern Tide Maxine Luxe Lounge Short by Southern Tide - Cerulean hover
Maxine Luxe Lounge Short
$68.00
The lifestyle view of the Southern Tide Rae Short by Southern Tide - Dress Blue hover
Rae Short
$88.00

Selling Fast!

The front view of the Southern Tide 5" Caroline Printed Short by Southern Tide - Florida Keys hover
5" Caroline Printed Short
$78.00
The front view of the Southern Tide 3" Leah Printed Short by Southern Tide - Florida Keys hover
3" Leah Printed Short
$78.00
The front view of the Southern Tide Emilia Linen Woven Short by Southern Tide - Sand White hover
Emilia Linen Woven Short
$98.00
The front view of the Southern Tide Emilia Striped Linen Woven Short by Southern Tide - Island Pink hover
Emilia Striped Linen Woven Short
$98.00
The front view of the Southern Tide Emilia Denim Woven Short by Southern Tide - Medium Wash Indigo hover
Emilia Denim Woven Short
$98.00
Best Seller
The front view of the Southern Tide Women's 3 Inch Leah Short by Southern Tide - Sea Pink hover
3" Leah Short
$78.00

Selling Fast!

Best Seller
The front view of the Southern Tide Women's 5" Caroline Short by Southern Tide - Nautical Blue hover
5" Caroline Short
$78.00
The front view of the Southern Tide Wendi Elastic Waist Short by Southern Tide - Dewdrop Blue hover
Wendi Elastic Waist Short
$98.00
The front view of the Southern Tide Mary Ellen Madras short by Southern Tide - White Sand hover
Mary Ellen Madras Short
$88.00
The front view of the Southern Tide Vivica Double Cloth Garment Dye Short by Southern Tide - Island Pink hover
Vivica Double Cloth Short
$88.00
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Shop The Collection

Shop Select Kids' Styles

Shop Select Kids' Styles

Best Seller
The back view of the Kid's Original Skipjack T-Shirt by Southern Tide - Offshore Green The front view of the Kid's Original Skipjack T-Shirt by Southern Tide - Offshore Green
Kids Original Skipjack T-Shirt
$32.00

Selling Fast!

The back view of the Southern Tide Kids Skipjack Baseball Heather T-Shirt by Southern Tide - Heather Grey The front view of the Southern Tide Kids Skipjack Baseball Heather T-Shirt by Southern Tide - Heather Grey
Kids Skipjack Baseball Heather T-Shirt
$32.00

Selling Fast!

The back view of the Southern Tide Kids Sketched Baseball Short Sleeve T-Shirt by Southern Tide - Ocean Channel The front view of the Southern Tide Kids Sketched Baseball Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Kids Sketched Baseball Short Sleeve T-Shirt
$32.00
The front view of the Southern Tide Kids Skipjacks Performance Short Sleeve T-Shirt by Southern Tide - Classic White The back view of the Southern Tide Kids Skipjacks Performance Short Sleeve T-Shirt by Southern Tide - Classic White
Kids Skipjacks Performance Short Sleeve T-Shirt
$38.00
The back view of the Southern Tide Kids Shark Attack Performance Long Sleeve T-Shirt by Southern Tide - Cerulean The front view of the Southern Tide Kids Shark Attack Performance Long Sleeve T-Shirt by Southern Tide - Cerulean
Kids Shark Attack Performance Long Sleeve T-Shirt
$42.00

Selling Fast!

The back view of the Southern Tide Kids Long Sleeve Original Skipjack T-Shirt by Southern Tide - Classic White The front view of the Southern Tide Kids Long Sleeve Original Skipjack T-Shirt by Southern Tide - Classic White
Kids Long Sleeve Original Skipjack T-shirt
$38.00
The back view of the Southern Tide Kids Shark Bite Surfboards Long Sleeve Performance T-Shirt by Southern Tide - Surf Blue hover
Kids Shark Bite Surfboards Long Sleeve Performance T-Shirt
$29.50 $48.00
The back view of the Southern Tide Kids Skipjack Beach Badge Long Sleeve Hoodie T-Shirt by Southern Tide - Cerulean hover
Kids Skipjack Beach Badge Long Sleeve Hoodie T-Shirt
$29.50 $48.00
The back view of the Southern Tide Kids Pineapple Parade Short Sleeve T-Shirt by Southern Tide - Ocean Channel hover
Kids Pineapple Parade Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Nautical Flags Long Sleeve Performance T-Shirt by Southern Tide - Gulf Shores hover
Kids Nautical Flags Long Sleeve Performance T-Shirt
$42.00

Selling Fast!

The back view of the Southern Tide Kids Skipjack Food & Beverage Cart Short Sleeve T-Shirt by Southern Tide - Nautical Blue hover
Kids Skipjack Food & Beverage Cart Short Sleeve T-Shirt
$32.00

Selling Fast!

Best Seller
The back view of the Southern Tide Kids Reel Fly Adams Short Sleeve T-Shirt by Southern Tide - Island Pink hover
Kids Reel Fly Adams Short Sleeve T-Shirt
$32.00

Selling Fast!

The back view of the Southern Tide Kids Golf Close One Short Sleeve T-Shirt by Southern Tide - Green Ash hover
Kids Golf Close One Short Sleeve T-Shirt
$32.00

Selling Fast!

The back view of the Southern Tide Kids Original Skipjack Grey Marlin Short Sleeve T-Shirt by Southern Tide - Ocean Channel hover
Kids Original Skipjack Grey Marlin Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Original Skipjack Mahi Long Sleeve Performance T-Shirt by Southern Tide - Classic White hover
Kids Original Skipjack Mahi Long Sleeve Performance T-Shirt
$42.00
The back view of the Southern Tide Kids Beach Catamarans Short Sleeve T-Shirt by Southern Tide - Pineapple hover
Kids Beach Catamarans Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Skipjack Scuba Flag Short Sleeve T-Shirt by Southern Tide - Nautical Blue hover
Kids Skipjack Scuba Flag Short Sleeve T-Shirt
$19.50 $32.00
The back view of the Southern Tide Kids Sailboat Skipjack Fill Short Sleeve T-Shirt by Southern Tide - Ocean Channel hover
Kids Sailboat Skipjack Fill Short Sleeve T-Shirt
$19.50 $32.00
Best Seller
The back view of the Southern Tide Kids Mahi Deep Sea Fishing Short Sleeve T-Shirt by Southern Tide - Florida Keys hover
Kids Mahi Deep Sea Fishing Short Sleeve T-Shirt
$32.00
The back view of the Southern Tide Kids Marsh Wagon Short Sleeve T-Shirt by Southern Tide - Clear Day Blue hover
Kids Marsh Wagon Short Sleeve T-Shirt
$32.00
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The front view of the Southern Tide Boys Rolling Waves Swim Trunk by Southern Tide - Boat Blue hover
Boys Rolling Waves Swim Trunk
$60.00

NEW Compression Liner

The front view of the Southern Tide Boys Beach Palms Swim Trunk by Southern Tide - Sunkist Coral hover
Boys Beach Palms Swim Trunk
$60.00

NEW Compression Liner

Best Seller
The front view of the Southern Tide Boys Solid Maritime Swim Trunk by Southern Tide - Sea Pink hover
Boys Solid Maritime Swim Trunk
$60.00

NEW Compression Liner

The front view of the Southern Tide Boys Pop Lock & Dock It Maritime Swim Trunk by Southern Tide - Blue Stream hover
Boys Pop Lock & Dock It Maritime Swim Trunk
$59.50

NEW Compression Liner

The front view of the Southern Tide Boys Gulf Haven Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream hover
Boys Gulf Haven Seersucker Stripe Maritime Swim Trunk
$59.50

Selling Fast!

The front view of the Southern Tide Boys Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash hover
Boys Palmy Vibes Maritime Swim Trunk
$59.50

NEW Compression Liner

The front view of the Southern Tide Boys Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys hover
Boys Pelican Bay Gingham Maritime Swim Trunk
$59.50

NEW Compression Liner

The front view of the Southern Tide Boys Wave Swim Trunk by Southern Tide - Ocean Channel hover
Boys Wave Swim Trunk
$59.50

NEW Compression Liner

New
The front view of the Southern Tide Boys Nautical Flags Swim Trunk by Southern Tide - Nautical Blue hover
Boys Nautical Flags Swim Trunk
$59.50
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Best Seller
The front view of the Southern Tide Boys Shoreline Active Short by Southern Tide - Nautical Blue hover
Boys Shoreline Active Short
$49.50
+ 2
New Color
The front view of the Southern Tide Boys Bogey Short by Southern Tide - Nautical Blue hover
Boys Bogey Short
$59.50

Selling Fast!

Best Seller
The front view of the Kid's Grey T3 Gulf Short by Southern Tide - Seagull Grey The back view of the Kid's Grey T3 Gulf Short by Southern Tide - Seagull Grey
Boys T3 Gulf Short
$59.50
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