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Featured Collections

Best Seller
The lifestyle view of the Southern Tide Striped Skipjack Polo by Southern Tide - Channel Marker Red
Striped Skipjack Polo
$98.00
The detail view of the Southern Tide Driver Fireworks Printed Polo by Southern Tide - Channel Marker Red
Driver Fireworks Printed Polo
$108.00
Coastal Breeze®
The lifestyle view of the Southern Tide Coastal Breeze® Heather Performance Polo by Southern Tide - Heather Nautical Blue
Coastal Breeze® Heather Performance Polo
$108.00

NEW Cooling Fabric

+ 5
Coastal Breeze®
The lifestyle view of the Southern Tide Pelican Landing Stripe Coastal Breeze® Performance Polo by Southern Tide - Ocean Channel
Pelican Landing Stripe Coastal Breeze® Performance Polo
$108.00

NEW Cooling Fabric

The detail view of the Southern Tide Driver Ocean Echo Printed Polo by Southern Tide - Nautical Blue
Driver Ocean Echo Printed Polo
$108.00
Best Seller
The lifestyle view of the Southern Tide Skipjack Polo Shirt by Southern Tide - Sea Pink
Skipjack Polo Shirt
$98.00
+ 5
Best Seller
The detail view of the Southern Tide Driver Surfside Retreat Plaid Polo by Southern Tide - Island Pink
Driver Surfside Retreat Plaid Polo
$108.00
The detail view of the Southern Tide Driver Ocean Vista Printed Polo by Southern Tide - Island Pink
Driver Ocean Vista Printed Polo
$108.00

Selling Fast!

Best Seller
The detail view of the Southern Tide Driver Fintastic Frenzy Printed Polo by Southern Tide - Channel Marker Red
Driver Fintastic Frenzy Printed Polo
$108.00
The lifestyle view of the Southern Tide Driver Coral Key Plaid Printed Polo by Southern Tide - Ocean Channel
Driver Coral Key Plaid Printed Polo
$108.00
The detail view of the Southern Tide Driver Dunes Edge Plaid Polo by Southern Tide - Nautical Blue
Driver Dunes Edge Plaid Polo
$108.00
Coastal Breeze®
The front view of the Southern Tide Moonlight Bay Stripe Coastal Breeze® Performance Polo by Southern Tide - Channel Marker Red
Moonlight Bay Stripe Coastal Breeze® Performance Polo
$108.00

NEW Cooling Fabric

Best Seller
The detail view of the Southern Tide Driver Island View Gingham Printed Polo by Southern Tide - Tide Blue
Driver Island View Gingham Printed Polo
$108.00
The lifestyle view of the Southern Tide Driver Raise The Par Printed Polo by Southern Tide - Nautical Blue
Driver Raise The Par Printed Polo
$108.00
Coastal Breeze®
The front view of the Southern Tide Coastal Breeze® Meadowbrook Stripe Performance Polo by Southern Tide - Aged Denim
Coastal Breeze® Meadowbrook Stripe Performance Polo
$108.00

NEW Cooling Fabric

Coastal Breeze®
The front view of the Southern Tide Dune Crest Stripe Coastal Breeze® Performance Polo by Southern Tide - Island Pink
Dune Crest Stripe Coastal Breeze® Performance Polo
$108.00

NEW Cooling Fabric

The detail view of the Southern Tide Island Fronds Jacquard Polo by Southern Tide - Nautical Blue
Island Fronds Jacquard Polo
$118.00
Coastal Breeze®
The front view of the Southern Tide Core Sound Stripe Coastal Breeze® Performance Polo by Southern Tide - Tropical Breeze Blue
Core Sound Stripe Coastal Breeze® Performance Polo
$69.50 $108.00

NEW Cooling Fabric

The front view of the Southern Tide Driver Wild Winds Stripe Polo by Southern Tide - Heather Sea Pink
Driver Wild Winds Stripe Polo
$69.50 $108.00
Coastal Breeze®
The lifestyle view of the Southern Tide Coastal Breeze® Oceanfront Stripe Pique Performance Polo by Southern Tide - Sea Pink
Coastal Breeze® Oceanfront Stripe Pique Performance Polo
$108.00

NEW Cooling Fabric

The front view of the Southern Tide brrr°®-die 8" Performance Short in Hazelnut Khaki by Southern Tide - Hazelnut Khaki
brrr°®-die 8" Performance Short
$108.00
+ 6
The front view of the Southern Tide brrr°®-die 8" Performance Short in Sunkist Coral by Southern Tide - Sunkist Coral
brrr°®-die 8" Performance Short
$108.00

Selling Fast!

+ 6
Coastal Breeze®
The front view of the Southern Tide Coral Vista Seersucker 8" Coastal Breeze® Performance Short in Nautical Blue by Southern Tide - Nautical Blue
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Claret Red
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Pineapple
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

Best Seller
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - True Navy
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Stone
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Seagull Grey
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Sandstone Khaki
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Gulf Shores
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The lifestyle view of the Southern Tide Birdie 8" Coastal Breeze® Performance Short by Southern Tide - Nautical Blue
Birdie 8" Coastal Breeze® Performance Short
$108.00

NEW Cooling Fabric

+ 1
Coastal Breeze®
The front view of the Southern Tide Seersucker 8" Coastal Breeze® Performance Short by Southern Tide - Ocean Channel
Coral Vista Seersucker 8" Coastal Breeze® Performance Short
$128.00

NEW Cooling Fabric

The front view of the Southern Tide Surf Rider Short by Southern Tide - Ocean Channel
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Stone
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Surf Rider Short by Southern Tide - Nautical Blue
Surf Rider Short
$59.50 $98.00
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Seagull Grey
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

Best Seller
The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Stone
Channel Marker 7" Stretch Chino Short
$118.00

Selling Fast!

The front view of the Southern Tide Channel Marker 7" Stretch Chino Short by Southern Tide - Nautical Blue
Channel Marker 7" Stretch Chino Short
$118.00
The front view of the Southern Tide brrr°®-die 8" Performance Short in Perfect Storm by Southern Tide - Perfect Storm
brrr°®-die 8" Performance Short
$108.00
+ 6
Best Seller
The front view of the Southern Tide brrr°®-illiant Performance T-Shirt by Southern Tide - Classic White
brrr°®-illiant Performance T-Shirt
$78.00
Limited Edition
The lifestyle view of the Southern Tide Center Console Short Sleeve T-Shirt by Southern Tide - Offshore Green
Center Console Short Sleeve T-Shirt
$48.00

Selling Fast!

Best Seller
The front view of the Southern Tide brrr°®-illiant Performance Long Sleeve T-Shirt by Southern Tide - Classic White
brrr°®-illiant Performance Long Sleeve T-Shirt
$88.00
Best Seller
The back view of the Men's Navy Original Skipjack Short Sleeve T-Shirt by Southern Tide - Yacht Blue
Original Skipjack Short Sleeve T-Shirt
$48.00
The back view of the Southern Tide Americana Trout Basket Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Americana Trout Basket Short Sleeve T-Shirt
$48.00
The back view of the Men's Navy Long Sleeve Original Skipjack T-shirt by Southern Tide - Yacht Blue
Long Sleeve Original Skipjack T-shirt
$52.00
The back view of the Southern Tide Vintage Firecracker Label Short Sleeve T-Shirt by Southern Tide - Channel Marker Red
Vintage Firecracker Label Short Sleeve T-Shirt
$48.00

Selling Fast!

Best Seller
The back view of the Southern Tide Skipjack Fill Fireworks Short Sleeve T-Shirt by Southern Tide - Classic White
Skipjack Fill Fireworks Short Sleeve T-Shirt
$48.00

Selling Fast!

Limited Edition
The back view of the Southern Tide Pier Fireworks Short Sleeve T-Shirt by Southern Tide - Ocean Channel
Pier Fireworks Short Sleeve T-Shirt
$48.00

Local Artist Featured Graphic

The back view of the Southern Tide Skipjack Classic Badge Short Sleeve T-Shirt by Southern Tide - Emerald
Skipjack Classic Badge Short Sleeve T-Shirt
$48.00
The back view of the Southern Tide Americana Kayaks Long Sleeve Performance T-Shirt by Southern Tide - Nautical Blue
Americana Kayaks Long Sleeve Performance T-Shirt
$58.00
Limited Edition
The back view of the Southern Tide Buoy Short Sleeve T-Shirt by Southern Tide - Light Pink
Buoy Short Sleeve T-Shirt
$48.00

Selling Fast!

The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Ocean Channel by Southern Tide - Ocean Channel
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Long Sleeve Pocket T-Shirt in Rush Blue by Southern Tide - Rush Blue
Classic Long Sleeve Pocket T-Shirt
$42.00

25% off 3+ Classic Tees

+ 11
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Classic White by Southern Tide - Classic White
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The front view of the Southern Tide Classic Short Sleeve Pocket T-Shirt in Offshore Green by Southern Tide - Offshore Green
Classic Short Sleeve Pocket T-Shirt
$38.00

25% off 3+ Classic Tees

+ 12
The back view of the Southern Tide Americana Wooden Flag Long Sleeve T-Shirt by Southern Tide - Classic White
Americana Wooden Flag Long Sleeve T-Shirt
$56.00
The front view of the Southern Tide Americana Embroidered Short Sleeve T-Shirt by Southern Tide - Classic White
Americana Embroidered Short Sleeve T-Shirt
$58.00
Best Seller
The front view of the Southern Tide Solid Maritime Swim Trunk by Southern Tide - Channel Marker Red
Solid Maritime Swim Trunk
$98.00

NEW Compression Liner

Best Seller
The front view of the Southern Tide Rolling Waves Swim Trunk by Southern Tide - Boat Blue
Rolling Waves Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Beach Palms Swim Trunk by Southern Tide - Sunkist Coral
Beach Palms Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Tropical Tango Maritime Swim Trunk by Southern Tide - Nautical Blue
Tropical Tango Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Island Fronds Maritime Swim Trunk by Southern Tide - Blue Stream
Island Fronds Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Pineapple Parade Maritime Swim Trunk by Southern Tide - Blue Stream
Pineapple Parade Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Seersucker Stripe Maritime Swim Trunk by Southern Tide - Island Pink
Seersucker Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Colorblock Seersucker Stripe Maritime Swim Trunk by Southern Tide - Blue Stream
Colorblock Seersucker Stripe Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Palmy Vibes Maritime Swim Trunk by Southern Tide - Green Ash
Palmy Vibes Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Pelican Bay Gingham Maritime Swim Trunk by Southern Tide - Florida Keys
Pelican Bay Gingham Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Feeling Fintastic Maritime Swim Trunk by Southern Tide - Nautical Blue
Feeling Fintastic Maritime Swim Trunk
$98.00

NEW Compression Liner

The front view of the Southern Tide Marine Mirage Maritime Swim Trunk by Southern Tide - Channel Marker Red
Marine Mirage Maritime Swim Trunk
$98.00

Selling Fast!

The front view of the Southern Tide Ocean Echo Maritime Swim Trunk by Southern Tide - Ocean Channel
Ocean Echo Maritime Swim Trunk
$98.00

Selling Fast!

Best sellers

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New arrivals

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Tops

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Shoes

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Accessories

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Collaborations

Brrr°

Exclusive fabric technology proven to instantly and permanently keep you cooler.

Beneath the waves

5% of net sales from this collection will be donated to support Beneath the Waves.

Rheos eyewear

Shop our exclusive line of floating sunglasses built for life on the water.